MEC’s Chantal Rickards: “Second Screen Is Vital To Broadcasters”

CANNES — More and more producers and broadcasters are adopting second screen strategies, but Chantal Rickards, Head of Programming & Branded Content at MEC, believes that these producers and broadcasters should be putting even more resources into the second screen—5 percent, to be exact. We spoke with Rickards at the MIPTV Conference in Cannes to […]