A Preview Video Series of Industry Leaders
In the weeks leading up to the Digital Content NewFronts, Beet.TV will interview industry leaders on many of the key topics to be addressed during the week-long program.
The 3-5 minute video segments will be produced in April in New York. The videos will be published in the two weeks leading up to the NewFronts on Beet.TV, Reuters and widely shared via social media.
Interview topics will include:
- Assessing the value of premium content, trusted brands and context
- The emerging use of first party data & actionable consumer insights
- In planning, assessing is the balance between scale versus targeting
- Evaluating the new demands for accountability, measurement and ROI
- Strategies for content discovery and reaching consumers across devices
New York, Meredith studios in Manhattan at 225 Liberty Street on April 17 and 24
Other tapings can arranged to accommodate interviewees.
The series is presented by Meredith Corporation which will be presenting its NewFront on May 3.
For more information or to suggest a segment, contact Andy Plesser firstname.lastname@example.org