CANNES — For the advertising industry, the boom in video game advertising has always seemed to be just around the corner. But the world of gaming is already rapidly evolving, and with it comes a massive opportunity for advertisers to reach a highly engaged and loyal audience. With 3.4 billion gamers worldwide, the potential for in-game advertising is immense. Lynne Kjolso, VP of [...]

CANNES — Disney's annual upfront meetings in New York this year included plenty of commitments to ad automation, with about 50% of its ad sales being automated and addressably led. The company offers its clients flexibility in how they want to transact, whether directly, through PG, or through biddable options. "For us at Disney, we are really growing and expanding our automated [...]

CANNES – Privacy laws in many parts of the world have limited how brands can use people’s personally identifiable information for advertising and marketing. Amid these restrictions on the data they collect, brands must find ways to collaborate with other data sources to improve the effectiveness of their ad campaigns. Data collaboration is “how you can leverage your data, partner data [...]

CANNES – Retailers that sell advertising have emerged as one of the fastest-growing segments of the media marketplace. The enthusiasm for these retail media networks, and commerce media at large, was evident at the Cannes Lions International Festival of Creativity. “For the first time, we're able to stitch together the customer journey, or the consumer journey, from the time that brands [...]

CANNES -- Could artificial intelligence be about to revolutionize the way brands advertise in online video? One executive thinks so. AI is set to transform how brands can take advantage of the actual content inside the videos against which they advertise, instead of relying on more traditional methods. "AI allows us to really understand what is happening within the video that is [...]

CANNES – Social-media companies in the past decade have built out their commerce platforms, helping brands to drive direct sales. As they collaborate with retailers that sell advertising, they are finding ways to complement each other’s strengths. “For everything that retail media networks have, one thing they don't have is consistency,” Kevin Longo, head of commerce at social-media company Snap, said [...]

CANNES — The future of advertising may well lie at the intersection of two of the fastest-growing channels - connected TV (CTV) and retail media. But marrying the two is not without its challenges, says Annie Vines, Senior Director of Business Development at TripleLift, in this video interview with Beet.TV. CTV offers a premium, high-impact advertising environment, while retail media networks provide [...]

CANNES -- Advertising creativity is celebrated each year at the Cannes Lions festival. But ironically, when those same ads play out in digital media, they are often relegated to feeds, screen corners or other sub-optimal placements. "Ultimately, we don't allow that creativity to shine on the digital platforms," complains Mark Slade, VP of Brand at mobile ad-tech company Digital Turbine, in this [...]

CANNES — Retail media spending is surging, as more ad buyers turn on to the idea of being seen where commerce happens. But how exactly are the world’s leading CPG companies thinking about retail media when it comes to connected TV (CTV)? In this video interview with Beet.TV, Aaron Sobol, Head of US Media Investment & Partnerships at Unilever, says Unilever works closely with [...]

CANNES — The proliferation of connected TV services is giving viewers more choice - and advertisers more challenges. But, ultimately, the new opportunities to reach viewers is a win for brands, according to one TV exec. In this video interview with Beet.TV, Brian Cordes, Head of Client Partnerships & National Offices, DIRECTV Advertising, says the new TV landscape is a positive for both [...]

Artificial intelligence technology is making contextual advertising – or placing ads next to content that’s most likely to get the attention of a target audience – more powerful as privacy laws limit how brands can use people's personal information for marketing purposes. These limitations, along with concerns about brand safety and the eventual disappearance of browser tracking cookies, have help [...]

CANNES -- Can you put a price on emotions? For advertisers, Wurl, thinks it has found a way. The company offers tools for video monetization, allowing advertisers to deliver content across various platforms. Its latest product, BrandDiscovery, allows advertisers to precisely match their ad with the context and emotion of a scene, right before the ad break. Emotion Before Ads The product is the [...]

CANNES – The number of retailers that sell digital advertising has exploded in the past few years as marketers have sought to reach consumers when they’re most ready to shop. Criteo has evolved its ad-tech platform to help bring together these retailers and a diverse range of advertisers. “We've always been performance-focused, and so we are bringing outcome orientation to retail [...]

CANNES — Any media owner will claim to have a good on-the-ground understanding of its audience. But now TelevisaUnivision is taking that to the air. The Hispanic-focused media company is expanding its footprint with retail media partnerships as well as travel media partnerships, such as with United's new Kinective Media Network. In this video interview with TVREV co-founder Alan Wolk for Beet.TV, Fernando [...]

Movers and shakers from the advertising, media, ad-tech and consumer data industries this month will converge at the Beet Retreat Berkshires to share ideas about the future, strengthen professional ties and make new friends. The highland region in northwestern Connecticut offers a scenic, woodland escape with colonial New England charm. “One of the reasons that I'm really excited about participating in [...]

CANNES — If any news publisher knows the numbers behind AI effectiveness, it must be Dow Jones. The company, which also owns The Wall Street Journal, covers the growing trend daily, and recently inked a big deal with OpenAI. In this video interview with Beet.TV, Dow Jones CEO and Wall Street Journal publisher Almar Latour says the firm is embracing AI opportunity across [...]

CANNES — When you are trying to target and serve programmatic ads to TV, every millisecond counts. Timed for NBC's coverage of the upcoming Paris Olympics, ad-tech company FreeWheel is launching a new suite of programmatic software geared toward live delivery. In this video interview with Beet.TV, Mark McKee, EVP & GM, FreeWheel, explains why it is important. Solving Live Complexity According to its [...]

CANNES -- In a media and marketing landscape more fragmented than ever, the concept of identity resolution is fundamental to being a bold marketer. So says Matt Spiegel, EVP of TransUnion's TruAudience Growth Strategy, who believes marketers must stitch together a full picture of people and households in order to drive growth. "Every marketer is working towards some level of more growth, [...]

CANNES – As advertisers seek to win over their most likely customers, they increasingly rely on a variety of data sources to optimize their media spending. NBCUniversal, a unit of Comcast, has developed advanced capabilities to help advertisers reach people by audience segments. “We are doubling down on strategic audiences because we truly believe the future of advertising is in audiences,” [...]

CANNES -- As younger audiences increasingly turn to ad-supported CTV platforms for their content, marketers are taking notice. For brewing firm Molson Coors, the shift to CTV is about more than just following the consumer. It's also opening up new possibilities for branded content partnerships that go beyond traditional advertising. "CTV is obviously beyond a new trend today. It's now I would [...]