SANTA MONICA, Calif. — Lack of transparency and data standardization are two of the issues plaguing the booming programmatic space, leading to inaccuracies and inconsistencies in how CTV signals are communicated and translated. To address these challenges, OpenX has taken steps to normalize CTV signals by distilling them down into a standardized, uniform taxonomy that publishers can plug into and buyers [...]

SANTA MONICA, Calif. – Ride-share giant Uber Technologies seeks to give brands a way to reach consumers as they take trips, whether it’s to the airport or the community shopping center. This reach not only includes its mobile app, but its growing JourneyTV network of tablet screens being installed into millions of ride-share vehicles. “We saw a great reception from our [...]

LG Electronics is one of the biggest consumer electronics companies in the world, making CES a vital event for showcasing its latest wares. As a maker of internet-connected televisions, LG’s advertising sales unit, LG Ad Solutions, gives brands a way to engage target audiences on the largest screen in their homes. “LG Ad Solutions differentiates itself, especially at CES, with its [...]

LG Ad Solutions today announced the renewal of a global partnership that keeps Magnite as its primary sell-side platform and Magnite's SpringServe ad server for new activations. With the partnership, advertisers can use Magnite’s ClearLine self-service tools to directly access and purchase premium video inventory with full transparency and control. New Programmatic Ad Formats ClearLine for the first time will let brands place [...]

SANTA MONICA, Calif. – Women are responsible for a significant majority of purchase decisions worldwide, making insights into their wants and needs extremely valuable to marketers of consumers brands. Women who work at these brands have pushed for recognition of their special role in making products for women and in devising advertising that engages their key audiences. “A lot of my [...]

SANTA MONICA, Calif. – Could an IAB Tech Lab measurement initiative herald the future of video ad measurement? Open Measurement SDK (OM SDK) is designed to facilitate third party viewability and verification measurement for ads served to web video and mobile app environments. In this video interview with Beet.TV, James Wilhite, VP of Product at Publica by IAS, said he believes it [...]

CES, or what used to be known as the Consumer Electronics Show, each year helps to set the tone for the innovative products and services that people can expect to see coming to market. Artificial intelligence has become a key part of innovation as marketers adopt the technology to provide better experiences for their customers. “I definitely expect to see AI [...]

As addressable TV grows beyond its roots in categories like autos, new challenges have appeared around targeting, measurement, cost and creative. But the opportunity is also now seeing kinds of ad buyers adopting addressable. In this video interview with Beet.TV, Cara Lewis, Chief Investment & Activation Officer at dentsu international, said the addressable ad market is maturing, but there are still obstacles [...]

SANTA MONICA, Calif. – Creators are remaking the media landscape, giving brands new ways to reach audiences of highly engaged fans, enthusiasts and followers. Amid this transformation, create platform Spotter is spending hundreds of millions of dollars to license Creator content that’s monetized through partnerships with brands. “These Creators are really building expectations with audiences and engagement with audiences in new [...]

“I was fascinated by the camaraderie and the community that Andy and the team have built," says Terence Kawaja, founder, CEO of LUMA Partners. "There’s a tangibility to the discussions that I’ve noticed. Beet Retreat, people go to do. These people, they’re doers, not talkers.” Kawaja is one of many industry leaders who share how they've benefited from Retreat insights and [...]

CES, the annual Consumer Electronics Show, is a time of excitement for gadget lovers and innovators alike. But for marketers, it can also bring a sense of trepidation. As new devices and services hit the market, they create fragmented consumer experiences that can be difficult for marketers to navigate. At the same time, these innovations offer new opportunities to connect with [...]

Customer data have become more valuable as marketers adopt newer technologies to unlock insights such as the best ways to reach their clientele across a variety of media platforms. These methods are helping advertisers to wean themselves from tracking cookies that have underpinned online marketing for the past 30 years. “In the olden days we could rely on cookies and other [...]

SANTA MONICA, Calif. – The popularity of OpenAI’s ChatGPT app helped to demonstrate to millions of people the power of artificial intelligence -- and specifically, generative AI that’s capable of creating content based on instructions in everyday language. While AI applications in the advertising business have been around for years, the technology will continue to shape how work is done. “Artificial [...]

SANTA MONICA, Calif. – Comcast Cable’s advertising sales division expects addressable TV to shift from a test budget to a "must-have" in the coming year, with continued growth in the upfronts. Amid a fragmented media landscape, advertisers are increasingly turning to addressable TV to precisely reach their target audiences across traditional TV, streaming and other devices. In this video interview with Beet.TV, [...]

The adoption of addressable advertising is accelerating, with 65% of advertisers including it in their upfront negotiations this year, according to Larry Allen, VP & GM of Addressable Enablement at Comcast Advertising. Of those who have not yet used addressable advertising, two-thirds intend to do so in next year's upfront. Allen attributes this growth to the education and organization efforts of [...]

SANTA MONICA, Calif. — As advertisers seek to drive results across various platforms, connected TV is emerging as a key opportunity for performance media. While traditional TV advertising has focused on reach and frequency metrics, Matt McDonald, Global Head of Connected TV & Streaming at Google said advertisers are increasingly looking for ways to understand how their campaigns drive awareness, consideration [...]

Advances in artificial intelligence, particularly generative AI, are enabling marketers to deliver personalized omnichannel experiences to consumers in near real-time, across every stage of the purchase journey. But, in leveraging AI to boost conversions and customer satisfaction through techniques like targeting, personalization, data analysis and content generation, advertisers must focus on increasing quality and effectiveness. "AI has become a great tool for [...]

SANTA MONICA, Calif. – TikTok is investing heavily in creative solutions to help brands create effective content on the platform. With creativity being the key to breaking through and driving campaign success, TikTok offers a suite of tools to connect brands with creators and generate content quickly using generative AI. The TikTok Symphony Creative Studio, now available to all advertisers globally, combines [...]

ORLANDO – The rapid shift in people’s television viewing habits during the pandemic, when many people were stuck at home and signed up for streaming services, pushed audience measurement companies to adapt their tabulations. Nielsen, whose television ratings have helped to determine how massive sums of advertiser money is spent, developed its Nielsen One platform to help measure cross-media audiences. “We [...]

Advertising software and services company Mediaocean this month announced a plan to buy advertising tech company Innovid for $500 million. The deal, which is expected to close early next year, expands Mediaocean’s ability to offer brands control over their data and where their ad spending goes. For Zvika Netter, co-founder and chief executive of Innovid, the acquisition marks the culmination of [...]