For over fifty years, the Boys & Girls Clubs of Puerto Rico has provided recreational, educational, cultural, and life-skills services to Puerto Rican youths. Recently, it has expanded its services to include prenatal care and job training for adults ages up to 60. In San Juan last week, we sat down with the new president of the organization, Alma Frontera Colón to [...]

With just a week to go, thoughts in the digital media and advertising ecosystem are turning to Beet Retreat San Juan 2025, Beet.TV's executive retreat for industry leaders. Famously started by Beet.TV founder, CEO Andy Plesser, the retreats are known for assembling executives across three days of discussion and networking. In this video interview with Beet.TV, Julie Clark, SVP of media and [...]

Retail media networks (RMNs) are changing advertising offering a new way to reach shoppers and measure campaign performance. For media owners, they promise a powerful new revenue stream, if only they can manage the complexity and scale inherent to these rapidly evolving technologies. That’s why many RMNs are now partnering with sell-side platforms (SSPs), explained Mike McNeeley, SVP, product, Index Exchange, in [...]

POSSIBLE, the marketing conference now in its third year, is expecting significant growth in both partners and attendees for this year's event, according to Christian Muche, co-founder of POSSIBLE. The conference aims to connect the dots between marketing, technology, and culture, providing a platform for the marketing ecosystem to come together. Speaking with Beet.TV, Muche emphasized that POSSIBLE goes beyond just being [...]

PALM SPRINGS, Calif. – Artificial intelligence is helping brands to boost the efficacy of their marketing efforts amid the ongoing shifts in consumer behaviors. Search giant Google is seeking to put these powerful tools into the hands of advertisers. “Consumer behavior is getting very complex to track. Journeys are so different for each one of us,” Sadie Thoma, director of U.S. [...]

LAS VEGAS — Is connected TV advertising for the top or the bottom of the marketing funnel? Liz Roche thinks it excels across the gamut. Albertsons Media Collective announced its CTV product, Collective TV, at Cannes Lions, and Roche, VP of media and measurement, believes the channel can account for significant top-of-funnel activity while also being measurable and allowing for data [...]

Advertisers are demanding more evidence that their media spending is driving an outcome, making transparency into cross-platform measurement a greater priority. The Home Depot is focused on “things like transparency with our partners and our suppliers. That's a big priority for us…making sure we're consistently measuring across different platforms and different formats,” Zachary Darkow, senior director of marketing activation and measurement [...]

LAS VEGAS — Connected TV and streaming is abundant and streaming rates are exploding. So, why can showing the right ad to the right viewer be so difficult? For Peter Crofut, the problem is about matching ad, content and context. In this video interview with Beet.TV, the VP of business development for agencies and brands at Wurl, said more consumers are willing [...]

The advertising world is undergoing a massive shift in audience understanding — but, according to one industry veteran, the future lies not in knowing who customers are, but what they want. Amid data privacy concerns and the rise of artificial intelligence, marketers are having to rethink their strategies. Lou Paskalis, founder and CEO of AJL Advisory, calls it “the convergence of convergences.” [...]

Are TV viewers really watching the screen anymore, or do they have their phones in their hands? This is the question facing TV manufacturers. But, if viewers are shopping for the things they’re seeing on screen, that may be a win for TV companies. Ty Cooper, founder and CEO at The Take, which provides shoppable television technology, believes the current way that [...]

PALM SPRINGS, Calif. -- TV used to be a mass-reach medium whose stock in trade was top-of-funnel brand awareness. But CTV has changed all that. "Personalized, scalable CTV is absolutely paramount to drive performance," Liz Roche, SVP of media and measurement at Albertsons Media Collective, said in this video interview with Beet.TV. Albertsons Media Collective is the retail media unit of the [...]

PALM SPRINGS, Calif. — Once upon a time, it was “retail media networks”. Then, it was “commerce media”. But the hot trend, according to one industry leader, has moved beyond both of those monikers, because the opportunity is bigger than commerce alone. Now, virtually every company on the planet that has data is trying to figure out how they can activate [...]

LAS VEGAS – Marketers and media buyers are seeking more assurance that their automated advertising placements appear amid publisher content that’s not only brand-appropriate, but also is most likely to trigger an outcome such as a sale, store visit or app download. Artificial intelligence is helping to improve this process, though there are misconceptions about its capabilities. “There's a lot of [...]

PALM SPRINGS, Calif. – Retail media may be booming, but many retailers are struggling to figure out how to use programmatic advertising to monetize their websites and mobile apps, according to one company helping them monetize inventory. While some retailers sell ads using traditional methodson their platforms, Hashim Mian, VP of commerce media at PubMatic, believes there is a significant opportunity [...]

As audiences fragment across linear TV, streaming and social video, advertisers are trying to reaggregate them for effective cross-screen measurement. But success ultimately hinges on driving tangible outcomes for clients, according to the woman heading spending at one major ad agency. In this video interview with Beet.TV, Maureen Bosetti, chief investment officer, IPG Mediabrands, says outcomes drive everything. Innovations in cross-screen measurement Bosetti sees [...]

LAS VEGAS — The open internet has become increasingly fragmented over the last decade. In this video interview with Beet.TV, Katie Secret, EVP of marketing at Teads (formerly Outbrain), described how the proliferation of channels, content types, and platforms has created a need for more holistic ad solutions that can show value across the entire media mix. Outbrain combined with Teads [...]

For a 131-year-old, The Hershey Company certainly has an appetite for new technology. The confectionary company has been rolling out a suite of new activities to support creative development. In this video interview with Beet.TV, Vinny Rinaldi, VP of media and marketing technology, explains his philosophy. Innovation imperative Rinaldi said he believes that the acceleration of creative technology will be one of the most [...]

The creator economy is exploding and expanding, as influencer marketing gives way to real creator engagements and as more individuals start recording, writing and publishing for themselves. However, some in marketing worry the sphere is also hampered by a lack of standardized practices and industry-wide benchmarks. How can such a dynamic industry navigate the intricacies of brand partnerships, authenticity, and the [...]

PALM SPRINGS, Calif. -- A new wave of businesses will soon hit the $1 billion revenue mark with fewer than 100 employees, driven by the transformative power of artificial intelligence, according to an ad industry veteran turned thought leader and author. Speaking about his latest book "Rethinking Work," Rishad Tobaccowala, author and advisor, says AI's lean revenue machines will dramatically contrast [...]

PALM SPRINGS, Calif. -- A new, “business-friendly” US presidential administration will be “very positive” for the digital media and advertising industry, according to the digital ad industry's representative body. The change in leadership brings a new approach to regulation, particularly at the Federal Trade Commission (FTC), where a new chair is expected to adopt a more "sensible" stance compared to the [...]