BARCELONA -- CNN relaunched its suite of mobile apps last week to cater to an audience that is smaller than the web but significantly more engaged, the man responsible explains. The organisation has rebooted its app line-up across phones, tablets and smartwatches, now including live and CNN Go on-demand video plus HLN streams for US users, as well as authentication via users' pay-TV [...]

BARCELONA -- The boss of the world's largest ad agency holding group has come out fighting against back-handers and kick-backs that are rapidly becoming a stain on the advertising industry - and which could ultimately hurt it. "There are some things going on in the industry which are just unacceptable in my view, in terms of competitive behaviour," WPP CEO Sir Martin [...]

BARCELONA – When it comes to overall advertising campaign planning and execution, “mobile first” should morph into “mobile throughout.” It’s the most effective way to engage with mobile device users along their entire consumer journey, says the Global Brand President of Starcom Worldwide. Lisa Donohue offers this observation as she attends the Mobile World Congress 2017, the global intersection of all [...]

BARCELONA – Having watched as Facebook and Google became “a real duopoly” in the mobile marketing space, telecommunications companies around the world are locked in an arms race to produce content and reap advertising revenue. “Telcos are just understanding that they sit on a huge data lake with first-party data that has incredible value, especially when we are moving to [...]

Big advertisers, angry that fearful TV networks have thrown a spanner in the works of America's big new cross-platform video measurement system, may take out their frustration in the upcoming TV ad sales upfront season. That is according to one ad agency man who represents brand clients. In this video interview with Beet.TV, Omnicom Media Group chief research officer Jonathan Steuer complains about [...]

How can the digital advertising market be saturated when there are so many places to buy ads? It depends on your definition of “saturated.” When Accenture Strategy did a deep dive on some $12 billion of its clients’ marketing spend in a multiplatform television effectiveness analysis for ABC Disney, “One thing we found is that digital is largely saturated,” says Craig [...]

Hulu says it’s made a lot of progress moving beyond measuring just screens, so it’s likely that research for measuring audiences will be a key component of the company’s Upfront sales efforts this year. “We see now that 75 percent of our viewing is happening on living room connected devices,” meaning on a television screen as opposed to a desktop [...]

The US is lagging behind in efforts to create a unified currency for measuring TV and video consumption across platforms - but only because the size of the business there makes it a juggernaut that is difficult to push. That is the viewpoint of one media measurement chief who has a great global overview of the worldwide pace of change. Around the world, advertisers are clamouring [...]

It added another 1.93mn US subscribers in the last quarter alone, and expects to hit around 50mn in the States by the time winter is over. Netflix is a TV success story. But the growing popularity of a subscription-driven, ad-free service that keeps its viewing data under lock and key is also bad news for advertisers. Turner chief research officer Howard Shimmel wants to understand the [...]

The quest for a standardized, UPC-like code for identifying advertising and media assets across platforms took a big step forward with the recent selection of Kantar Media’s audio watermarking technology. “There’s a lot of work still to be done to deploy it, but this is an important milestone in terms of the technology being ready to go or very close [...]

The good news about media ROI analysis is a narrowing gap between traditional marketing mix models and digital attribution models. The less-than-good news regarding an integrated, cross-platform solution: confusion among users is common and available options are falling short of delivering on promises. These and other takeaways were the subject of an exhaustive presentation by Sequent Partners’ Alice Sylvester and Jim [...]

The Coalition for Innovative Media Measurement is most likely the closest entity that the United States will ever see to other countries’ Joint Industry Committee approach to bringing media buyers and sellers together. With its latest research, CIMM finds conflicting and oft-times confusing approaches to real-time cross-platform attribution and ROI analysis. “The industry wants to understand how consumers are moving across [...]

To quantify the “halo effect” that multiplatform television has on other digital advertising, ABC teamed with Accenture and examined $12 billion worth of ad spending. The advertising effectiveness project concluded that traditional media mix models have overstated the contribution of digital ROI and understated that of TV. ABC and Accenture began by redefining what is TV and what is “digital,” according [...]

Machine learning is emerging, alongside artificial intelligence, as one of the tech trends of 2017. But one advertising technology provider says earlier investments in the technology are now bearing fruit. Asked about his company's commitment to machine learning, AppNexus president Michael Rubenstein tells Beet.TV, in this video interview: "We’ve made deep, deep investments at AppNexus over a multi-year period in helping brands [...]

HOLLYWOOD -- Media companies may be seen as giving away their precious content and audiences to social network platforms - but the tension between content and distribution is really as old as the hills. That's according to a media executive who has seen the evolution of the relationship over the broad sweep of time. "A number of companies … have adapted to a [...]

HOLLYWOOD, Fl -- It is now 12 months and one day since GroupM announced it would only buy online ads that it could be proved would be viewed by human consumers - a "100% viewability" demand that has caused some publishers anxiety. So, why did the media agency make the switch. In this video interview with Beet.TV, GroupM digital ad ops managing partner [...]

HOLLYWOOD, Florida – Meredith Corporation’s Chief Digital Officer is bullish on server-to-server ad auction integration. “We think it has a lot of value,” says Matt Minoff. “Anything we can do that decreases latency on the page, improves user experience while simultaneously driving incremental revenue growth is a positive.” Moreover, Minoff hopes to see the day when “that will be the only [...]

HOLLYWOOD, Florida -- The company which publishes IGN, AskMen and PC Magazine is eager to distribute more video through social networks, seeing them represent inventory to carry TV-style ads. That is according to Ziff Davis CEO Vivek Shah. In this video interview with Beet.TV, Shah says Ziff Davis is making videos for Facebook that carry sponsor videos powered by Facebook's tools. "Instant Articles is [...]

In the previous media era, a TV broadcaster's fortunes were defined by carriage agreements with cable operators, and the ads sold over those channels. But, in the new world, those agreements are actually a brake on digital expansion that can bring new revenue from over-the-top video. That is according to the man holding the purse strings for business news outlet Bloomberg's ad sales division, Bloomberg [...]

HOLLYWOOD, Florida – It’s been said that the most valuable real estate is all about location. It’s no different with video advertising, but consumption habits are changing so fast that they are hard to measure. Enter the Moat Video Score, a new impression-level metric for measuring digital video exposures that focuses on length of creative, plus its sound and viewability, along [...]