CES is the premiere showcase for consumer electronics companies, but the pervasiveness of technology throughout the global economy has drawn in other companies such as retailers that sell advertising. They have vast troves of consumer data that are helpful to marketers seeking to reach the right audience at the right time. “One of the things that I'm particularly excited about for [...]

Artificial intelligence has the power to transform omnichannel personalization for brands – that is, helping marketers to create individualized experiences for each consumer based on their preferences. “Marketers are using AI to develop the right ... permutations of creative to ensure that the right message is getting delivered to the right audience at the right time in the right context,” Jim [...]

LONDON – Brands are increasingly dissatisfied with the current media measurement landscape, both in terms of joint industry currencies and proprietary solutions provided by agencies, and are seeking accountable and audited cross-media data. That is the view from the umbrella body representing the biggest brands in the UK. Phil Smith, Director General, ISBA, in this video interview with Beet.TV, said the dissatisfaction [...]

LONDON – Outside of local cable, TV advertising has traditionally been the preserve of big brands. But connected TV is changing that. In fact, in this video interview with Beet.TV, Mark McKee, EVP & GM, FreeWheel, said the medium could democratize TV advertising for smaller ad buyers. Simplifying the CTV Ecosystem for 2025 Speaking at The Future of TV Advertising Global, McKee acknowledged the [...]

LONDON – Streaming TV may have come a long way - but it still has a way to go to support burgeoning consumer behaviors. That’s the view according to one ad-tech leader whose company operates a major digital ad marketplace. In this video interview with Beet.TV, Alex Gardner, Chief Revenue Officer, Index Exchange, says the industry has much work to do to [...]

CES traditionally has been the domain of consumer electronics companies showcasing the latest flat-screen TVs, laptops, wearables, connected devices and smart-home gadgetry. What’s less appreciated is the growing presence of retailers that highlight the ways they’re adopting technology. “What's interesting is you would expect to see retailers that are e-commerce pure play, such as Amazon, because of course, they're selling all [...]

SANTA MONICA, Calif. – Mobile games have become a key advertising platform with their power to immerse consumers in a fun digital environment that’s conducive to brand messaging. The pervasiveness of smartphones also helps to reach a broad audience. “A core component of what we do in my team's mission is actually to bring brands to consumers through the power of [...]

SANTA MONICA, Calif. – The ad-tech world loves acronyms and trending concepts. Lately, "curation" has been making waves. But what does it mean, and why should advertisers care? Simply put, curation is the art of distilling the vast ocean of digital ad inventory into a manageable stream of high-quality, targetable options. Programmatic advertising has created a universe of ad opportunities, but [...]

SANTA MONICA, Calif. – Smartphones became major drivers of ecommerce with high-touch interactions and portability that augmented the experience of online shopping. Connected televisions are similarly transactional with remote controls and QR codes that viewers scan with their camera phones, though consumer adoption is still questionable. “We're in literally the first inning, not to use a sports metaphor, but literally the [...]

CES serves as a major showcase for a variety of new technologies, products and services – and the ones that offer real value to inflation-ravaged consumers likely will get attention, according to a consumer technology expert. “Value is something that we've really seen consumers focus in on in 2024, and part of value is getting the most out of the products [...]

SANTA MONICA, Calif. – The shift from linear TV to connected television (CTV) is accelerating, and live sports is one of the last holdouts for ad dollars and innovation. However, this is changing rapidly as viewers increasingly stream live sports events on CTV platforms. Innovid, a company that focuses on CTV advertising, released a report titled "Winning Big in CTV Advertising [...]

CES next week is expected to showcase the ways that artificial intelligence is changing the ways humans interact with gadgets that are capable of learning how to personalize experiences. As a result, AI should be the centerpiece of any brand strategy, Amy Lanzi, chief executive of Publicis Groupe’s Digitas North America, said in this interview. “We've spent time talking to clients [...]

LONDON – Once upon a time, all advertising depended on content adjacency. The new science of audience targeting changed all that - but contextual targeting is back, and is getting "supercharged" by AI. Jana Eisenstein, SVP, EMEA, Seedtag, in this video interview with Beet.TV, said content signals derived from AI promise to make contextual targeting far richer. Context's New Look But, these days, "context" can [...]

LONDON – The advertising industry is moving toward a more nuanced understanding of audience engagement, driven by the recognition that mere exposure doesn't guarantee impact. "Attention metrics" have emerged in the last couple of years, and now the industry is out of the "foothills" on the topic, according to a woman who has been instrumental in spreading their adoption. The Modern TARP: [...]

Women’s leadership roles are as varied as women themselves, which means they aren’t limited to a single career track or set of experiences. For Denise Colella, vice president, global digital strategy group at software maker Adobe, those circumstances were somewhat unorthodox in that she started her career as an expatriate American in Japan. “It's interesting that you ask me about my [...]

LONDON – Technology companies that sell advertising such as Google and Facebook jealously guard their user data in their own walled gardens, making it difficult for brands measure cross-platform exposure to advertising. These walled gardens have multiplied as traditional media companies distribute video content direct to consumers through streaming apps. “Audience behavior is clearly fragmented across multiple channels, and the silo [...]

LONDON – TV’s still hot in Europe - but the industry needs to come together to keep it that way. So says the chief executive of RTL AdAlliance, the pan-European TV ad sales house. Stéphane Coruble is calling for what he calls “radical collaboration” between players. Keeping Linear, Going Forward "Linear TV, in Europe at least, is still 3 hours and 15 minutes a [...]

LONDON – TV advertising has already seen the emergence of QR-based engagement formats for onscreen messaging. But there are more engaging interactive formats that allow viewers to dive into on-TV experiences. Mike Bologna's Brightline is bringing those ads to TVs - and he says advertisers want a one-size-fits-all standard for the idea. Scaling Interactive Ad Creative Bologna knows building custom creative for every platform [...]

Millions of U.S. households have connected their televisions directly to the internet, and YouTube has become the most popular platform with its vast and diverse range of video content. There have been several episodes when marketers have shied away from YouTube because of concerns about placing ads within objectionable content, but newer tools are helping brands to ensure they’re reaching [...]

LONDON – What constitutes a high-quality, "premium" TV viewing experience in the eyes of audiences? It's a question that is hotly debated in the TV and advertising industries. To get a handle on it, NBCUniversal and FreeWheel conducted research putting a range of content and ad experience options to 8,000 viewers. The research, "Prescribing Premium", looked at a range of factors - [...]