SANTA BARBARA -- It takes a pretty seismic change for a company to sell its core, to focus only on a part that it later acquired. But that's what ad-tech Acxiom - a data warehouse firm that sells consumer profiles to the world’s largest companies, available to advertisers and ad-tech platforms for advanced customer targeting - is doing when it is due [...]

TORONTO -- It may be the most trackable medium out there, but how effective is digital ad advertising really? If you peek under the hood, maybe not as effective as many advertisers believe, says one executive who runs effectiveness for a global marketing consultancy. "In this video interview with Beet.TV, Ebiquity head of international effectiveness Mike Campbell  says: "We have seen some ROIs [...]

TORONTO -- If you thought that the rise of Netflix, Amazon Prime Video, Hulu et al was all driven by younger, cord-cutting consumers, think again. SVODs are now saturated. And that means they are having to fight for new pockets of unconverted subscribers - older, much younger and everywhere in between. In this video interview with Beet.TV, Ampere Analysis research director Guy [...]

COLOGNE -- In a post-cookie, multi-device world, marketers who want to reach the right consumer are going to need to do so on which ever screen they may be using. Against new regulatory limits, that brings untold complexity. So, could artificial intelligence help move marketing forward? Ad-tech firm MediaMath thinks so. That is why, a year ago, it struck a partnership to [...]

COLOGNE -- It used to be a country where internet users did not want to pay for things found online. But, by 2022, Russian consumers' ecommerce spending is set to reach the equivalent of $403.91 a year. One company in prime position to benefit is OZON.ru, the 2o-year-old online retailer that has partnered with ad retargeting company Criteo to find a 33% [...]

SANTA BARBARA, CA -- From super personalization to in-ad ecommerce opportunities, connected and interactive TV platforms offer so many possibilities to target, reach and engage specific viewers in new ways. But building ads like this has traditionally been hard. With so many fragments to assemble and new skills to learn, it's no wonder that so much ad creation for connected TV [...]

COLOGNE -- Way back when everyone was busy turning panic about smartphones distracting TV viewers in to a "second screen" opportunity, I revealed a new app that got me excited. "I have seen the future of TV and it is called 'Zeebox'," I wrote, breaking news of the new mobile app which helped TV viewers chat and learn more around the [...]

SANTA BARBARA, CA – Xandr’s partnership with Altice and Frontier to aggregate and sell their national addressable television inventory are just the first steps in Xandr's pursuit of a national marketplace for premium, video-centric advertising on both the buy-side and sell-side. Within the next 12 months, Xandr envisions having “aggregated significant amounts of supply. We will have enabled AT&T’s first-party data to [...]

COLOGNE – Clients want their agencies to be as far upstream as possible in the planning process and are taking a more holistic approach to performance goals, says Vittorio Bonori, Global Brand President of Zenith, which is “obsessed" with performance. “Because for the first time commerce and communication are converging, we can really track performance along the entire journey. Leveraging new [...]

COLOGNE – Criteo is a company that has “run wild and done very, very well making efficiency out of inefficiency,” observes Matt Prohaska, the former BBDO executive who now runs Prohaska Consulting. So it’s not a question of whether Criteo succeeds going forward but how, he says in this interview with Beet.TV at the annual DMEXCO conference. “We’ve said for three [...]

SANTA BARBARA, CA – With Xandr, there’s no questioning the vision of AT&T as it harnesses its growing data, content and communications assets. It’s all about the execution. “And now comes the heavy lifting,” says Brian Gleason, CEO, Performance Media Group, GroupM. “From a vision, I think they’re spot-on.” In this interview with Beet.TV at the Xandr Relevance Conference, Gleason talks about [...]

SANTA BARBARA, CA – The new partnership between Altice USA and AT&T’s newly birthed Xandr represents the first realistic consolidation of national addressable television inventory, according to the head of Altice’s a4 advanced TV advertising business. “There has been a lot of talk over the past few years and many companies, partners and vendors have done a lot of great strides. [...]

SANTA BARBARA, CA – When IAB CEO Randall Rothenberg contemplates the rebirth of AT&T’s advertising and media operations in the form of Xandr, he sees a looming competitor to the most powerful digital giants. “There’s no question that lots of folks in the marketing and media world would like more alternatives to Google and Facebook, and AT&T by bringing a lot [...]

SANTA BARBARA, CA -  In a news environment characterized by “information overload,” journalists need to slow things down a bit and in so doing help people become smarter, says CNN’s Senior Media Correspondent, Brian Stelter. “It’s almost as if we need like, a little bit of a slow news movement because everything’s happening so fast and there is so much access [...]

COLOGNE—Unification remains a key driving force at Verizon’s Oath, which recently unified its adtech stack under the name Oath Ad Platforms. “I’m really optimistic about the opportunity going forward,” says Simon Halstead, Head of Open Demand, EMEA. He’s not alone, according to IAB Europe research about attitudes to programmatic advertising, Halstead explains in this interview with Beet.TV at the recent DMEXCO [...]

COLOGNE – As mobile marketing KPI’s have evolved over the last several years, advertisers are getting “way more transparency than they ever had,” says Adjust CEO & Co-Founder Christian Henschel. Adjust’s SDK resides within its customers’ apps and “we transfer the data to our platform and then help our customers to understand what kind of campaigns they are running, what kind [...]

COLOGNE – When you have more than 4,000 partners in the app marketing space, you have a pretty good understanding of one of the biggest pain points. “What we see in our data is that users are using apps more frequently but for a shorter period of time,” says Ben Jeger, Managing Director, DACH & Nordix, AppsFlyer. “Given this challenge there’s [...]

What was once a lifestyle community for women is now a “life stage community” in the form of Livingly.com, which this year has added two new brands and whose display ads are transacted 100% programmatically. Livingly seeks to attract “unconventional women” and help guide them through life stages, says Greta Lawn, VP, Head of Sales at Livingly Media. “We’ve really identified [...]

COLOGNE – For traditional publishers, the biggest challenge when producing video content isn’t lack of demand. “There is definitely demand there. The biggest challenge for video is actually having enough premium inventory,” says Emma Newman, VP of UK operations for PubMatic. Driving scale for video is best done via programmatic ad sales, Newman explains in this interview with Beet.TV at the [...]

COLOGNE -- When the Media Ratings Council decreed a viewability standard for video advertising, many in the industry were thankful that the industry was coming to some sort of consensus Roll forward, however, and it seems people are looking for more. In this video interview with Beet.TV, Integral Ad Science CEO Scott Knoll  says brands are pushing for a more granular understanding of [...]