SAN JUAN, Puerto Rico—Beet Retreat 2018 brought together the entirety of the advertising industry value chain to help define the semantics surrounding advanced television and provide a clearer picture of measurable business outcomes. What follows is the five-minute synopsis of Ashley J. Swartz, who serves as “dean” of the annual event as well as CEO of Furious Corp., which specializes in linear [...]

SAN JUAN -- By now, we are familiar with the idea that software engineers in Silicon Valley can pretty much name their own salary. But it's not just in technology that certain key staff are in-demand. In this video interview with Beet.TV, an ad agency boss says that all sides of the marketing industry are also racing to hire a new generation [...]

SAN JUAN -- The day is dawning when advertisers will be able to reach individual TV viewers using a mixture of data, connected devices and customized creative. Already, around 70 million US homes are reckoned to have this kind of "addressable" capability. But getting this won't happen overnight. In this video interview with Beet.TV, DISH Media director of ad sales Jim D’Antoni explains [...]

SAN JUAN -- If you are a national cable TV network these days, how do you go about crafting an ad sales pitch to big-brand clients? For Davina Kent, it is increasingly about data. Kent is the Comcast VP of advanced TV sales who, earlier this year, came on board at NCC Media - the cable sales group Comcast, Charter and Cox [...]

SAN JUAN -- Across the media business, the emergence of new TV platforms and new legal limits on ad targeting have sent people scrambling toward a single goal - creating people-based profiles that describe individual consumers in their entirety, not just the life they represent on individual devices. But, whilst adding consumers' TV, video and over-the-top expressions in to that cross-device [...]

SAN JUAN -- As marketers embrace advertising across the growing plethora of devices, their campaign naturally spreads to new devices. As that happens, they risk exposing the same person to the same ad on different channels. But, on the flip side of "reach", technology can also help control the "frequency" with which an ad is shown, as long as it can have [...]

SAN JUAN, Puerto Rico—Consumer reported engagement rates across different advertising media show that “the digital channels are kind of in the toilet,” says Forrester’s Joanna O’Connell. Changing that will be a bit more complicated than just figuring out what constitutes premium ad environments, where engagement tends to be higher. The VP and Principal Analyst says in this interview at Beet [...]

SAN JUAN, Puerto Rico—With the Turner Data Cloud becoming the central depository for a multitude of consumer touch points, creating dynamic content experiences is on the horizon. But first comes standardization across a plethora of apps and websites, according to Jesse Redniss. “As a fan experience company, it’s really coming to its own now the EVP of Data Strategy & Product [...]

SAN JUAN, Puerto Rico—Why can’t TV behave more like the platforms do? That is the question buyers have, and that’s where technology can help by relieving some of the unwanted friction that now exists in the world of cross-platform video advertising, says David Clark. In this interview at Beet Retreat 2018, the EVP of Advanced Advertising at Comcast & GM of [...]

SAN JUAN, Puerto Rico—Combine a variety of data assets with an in-house creative agency and you have what Tremor Video DSP calls creative video intelligence. “Everybody has data strategies, but we’re going beyond just connecting to a specific consumer and really thinking about what that message is and means in that moment,” says CMO Abbey Thomas. “To make that ad [...]

SAN JUAN, Puerto Rico—NBCUniversal has a new tool to make sure that commercials are seen in the right context within specific television programs. “If there’s a wedding happening and people are in love and happy, you don’t want to see a hamburger,” says Denise Colella, SVP, Advanced Advertising Products & Strategy. The Contextual Intelligence Platform uses machine learning to further advance [...]

It is a problem faced by many broadcasters around the world - do they want to be a distributor of programming in order to build an ad or subscription business, or do they want to produce shows they can syndicate to other platforms? An already-healthy global acquisition market is now buoyed further by the emergence of deep-pocketed OTT platforms, encouraging many [...]

Across the TV world, many broadcasters have historically operated a number of different ad pricepoints, charging more or less depending on the volume of commitment from ad buyers. But what if, after two years of international outcry over the way that media are sold, you went in the opposite direction? What if, incentivising a bigger spend with a lower price, you [...]

Digital is in the ascendancy and traditional media are "dying" - that has been the stock industry narrative for the last few years. But Jan Isenbart isn't buying it, and he says the TV industry needs to start telling a more confident, more truthful story that communicates the real picture. "In the last years we've heard a lot (about) 'TV going down', [...]

The biggest pain point for media companies with regard to cross-media campaigns remains execution. “The execution systems for every single media type may be different,” says WideOrbit’s Susie Hedrick. “You have a different ad server for digital versus streaming versus TV. The more that fragments, the more work there is to do on the back end.” The SVP of North America [...]

The credits are not ready to roll just yet. In fact, by staking out its unique value and by tweaking the way it sells advertising, television could yet retain its historic leading edge amongst marketers. That is what the Swedish TV network TV4 has done, and TV4 sales director Malin Häger claims the company is reaping the benefits. "TV is super hot at [...]

While the “pendulum swing has happened” regarding the continued shift to connected-TV devices, it’s trickier to adjust ad loads than on traditional linear programming. “Where does it work and where can you deploy it I think is still a bit of a challenge,” says Fox Networks Group’s Dan Callahan. For advanced targeting of TV audiences, “Live linear programming is a big [...]

Traditional media folk often look enviously at the likes of Google, Facebook and Amazon - massive tech companies they see as disrupting and cannibalizing their advertising income. Even when it comes to marketing their own products and services, it  can seem like the giants have their own platforms through which to reach consumers. In fact, what is transpiring is a massive influx [...]

We already know that IBM is building a blockchain for media buying. But could the technology also help companies understand the truth and the reach of content? At Cannes Lions, IBM and Mediaocean announced “a blockchain consortium for the digital media supply chain,” along with Unilever, Kellogg and Kimberly-Clark. A blockchain is a public, distributed, anonymised ledger of transactions that is supremely [...]

Rome wasn't built in a day, and SBS' addressable advertising technology wasn't deployed that quickly either. But, now that the Belgian TV network broadcaster has rolled out its offering to help advertisers target individual viewers, it is finding it can make more money from more advertisers. "We can sell it much more expensively than we normally sell advertising," says SBS CEO Peter [...]