CANNES - Retail media networks are rapidly reshaping the way brands and agencies collaborate, according to experts from Albertsons, Google and Spark Foundry. As these networks harness invaluable shopper data, they offer new opportunities for agencies to drive sales while navigating the complexities of multiple retail platforms. These evolving partnerships are essential for brands looking to optimize their marketing efforts and [...]

CANNES - Retail media has become one of the fastest-growing segments in advertising, but the category is facing a critical inflection point, according to Melanie Zimmermann, general manager of global retail media at Criteo. Speaking with Jon Watts, managing director of the Coalition for Innovative Media Measurement, at the Cannes Lions International Festival of Creativity, Zimmermann reflected on her experience building [...]

AMENIA, NY — Does the world need another demand-side platform in 2025? Keith Gooberman, CEO and co-founder of DSP Pontiac Intelligence is ready to make that case. “The old DSPs are like a battleship. There are entire departments of people running around the decks,” Gooberman told Beet.TV contributor David Kaplan at the Beet Retreat Berkshires 2025. “CTV is new. You need [...]

CANNES - Retail media has gone from niche topic to industry obsession in just a few years, and Liz Roche, vice president of media and measurement at Albertsons Media Collective, says the reasons are clear. “I think especially this year, we're in a pretty interesting climate when it comes to just our political climate and our economic climate is unique,” Roche [...]

CANNES - The evolving landscape of media buying is reshaping strategies in the healthcare space, particularly in pharmaceuticals, discussed in a Beet.TV panel titled "Breaking the Mold: Redefining Client, Agency, and DSP Partnerships" at the Cannes Lions International Festival of Creativity. Moderated by Mike Shields, founder of Next in Media, the discussion featured insights from industry leaders, including Marc Minassian of [...]

AMENIA, NY - While the advertising industry obsesses over artificial intelligence, one veteran executive suggests its primary function is not to invent the future, but to perfectly codify the past. In his view, AI is less the beginning of a new era and more the definitive end of the old one. Rob Norman, an independent board member for companies including Piano, [...]

AMENIA, NY — The gap between data collection and actionable insights in programmatic advertising is collapsing as artificial intelligence transforms campaign optimization from a weeks-long process into real-time decision making. “The applications that are driving better outcomes for clients are really our trading agent,” Marion Hargett, chief revenue officer at MiQ, told Beet.TV contributor David Kaplan at the Beet Retreat Berkshires [...]

CANNES – While the industry has obsessed over online retail media for the past five years, T-Mobile has been quietly building what may be the most measurable in-store advertising network in America. “Everybody’s been focusing on online retail media where our transactions and most transactions are happening in the store,” Cherian Thomas, head of DOOH for T-Mobile Advertising Solutions, told Beet.TV’s [...]

Set in the rolling hills of Amenia, NY, the Beet Retreat Berkshires returned this July to the historic Troutbeck Estate Resort — a place where conversations about the future of advertising feel both urgent and unhurried. Over three balmy days, the estate’s quiet gardens and sunlit meeting rooms became a stage for some of the industry’s sharpest minds to exchange [...]

CANNES - While advanced channels like connected television offer new tools for precision, for pharmaceutical marketers, success is measured not by immediate return on investment, but by their ability to reach the right audience with a vital message over time. For them, navigating this landscape is a calculated balancing act, said Erica Taylor, VP and chief marketing officer at Genentech, in [...]

As live streaming continues its global takeover of sports, concerts and cultural events, the IAB Tech Lab is stepping in with a new solution to a growing problem: how to serve ads reliably during massive, unpredictable audience surges. Anthony Katsur, chief executive of the IAB Tech Lab, this week introduced the Live Event Ad Playbook -- nicknamed “LEAP” -- a four-phase [...]

NEW YORK — The pressures on media buying, from consumer privacy restrictions to finding the right place and time for the right message, have never been simple to manage. But to get a truly acute sense of the depth of complexity and opportunity buyers grapple with daily, just look to healthcare marketing, said McLean Shaw, Sr. Director, Head of Product [...]

CANNES – Programmatic advertising is moving beyond its reputation as a lower-funnel tactic and gaining new traction among pharmaceutical brands, thanks to evolving TV upfronts, improved measurement tools and greater flexibility in buying, according to experts speaking at the Cannes Lions International Festival of Creativity. Francis D’Hondt, senior vice president of addressable health at Interpublic Group’s Kinesso, said the long-standing perception [...]

AMENIA, NY — Travel has emerged as a bellwether for commerce media for several reasons, chief among them is the ability to connect data and content from 35,000 feet up in the air on down to the ground. That’s how Cara Lewis, chief investment and activation officer at dentsu international, explained the opportunities for the agency’s partners like United Airlines and [...]

CANNES — For years, the advertising industry has often viewed data privacy compliance as a cost of doing business, a limiter on marketers’ ambitions. But could privacy be a competitive advantage? This was the consensus from a panel of executives from Kroger, Intuit, Lyft, and LiveRamp. Interviewed by Tameka Kee at a LiveRamp-hosted event in Cannes, they argued that building a privacy-first [...]

CANNES - In retail media, like many trends in advertising, all roads right now are leading to AI. For Uber Advertising, that intersection represents a unique opportunity to capitalize on high-intent moments. The transportation and delivery giant has been leveraging AI capabilities for nearly a decade, initially to match drivers with riders. Now, those same technologies are being applied to create [...]

As audiences fragment across platforms, the industry is grappling with how to monetize and measure in a cohesive way, a challenge that is forcing a fundamental rethink of long-standing business models. For one industry executive, the path through this labyrinth of new workflows, currencies, and platforms requires a singular focus. “The ecosystem is complex, and what we really need is simplification,” said [...]

The advertising industry’s relentless pursuit of programmatic efficiency could be leading it toward an unintended, and undesirable, destination: a sea of sameness. As more brands adopt the same automated tools and data sets, there is a growing risk that they are simply canceling each other out in a marketplace built on the principle of differentiation, according to Laurel Rossi, chief growth [...]

CANNES - At this year’s Cannes Lions International Festival of Creativity, artificial intelligence dominated conversations across the Croisette, and the Beet.TV stage was no exception. In a panel discussion moderated by Beet.TV contributor Tameka Kee, executives from United Airlines, LiveRamp, Newton Research and Microsoft discussed how AI is reshaping data collaboration, media analytics and creative possibilities across industries. Making data ready [...]

AMENIA, NY – The long-standing boundaries between buying and selling in programmatic advertising are dissolving as supply-side platforms assert greater influence over media investment decisions. “The supply side is taking on an increasingly more significant role in media buying today,” Gregory Sherrill, VP of Demand at Magnite, told Beet.TV contributor David Kaplan in an interview at the Beet Retreat Berkshires 2025. [...]