CANNES – Despite all the advances in marketing technology, chief marketing officers still struggle with a fundamental problem: proving to their chief financial officers that advertising investments drive sales. “CMOs still lack the ability to show CFOs the yield on investment,” Tal Jacobson, CEO of Perion, told Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity. “When CMOs [...]

CANNES — Retail media has become a cornerstone of modern advertising, but delivering a truly seamless experience for both brands and shoppers remains elusive, says Stephen Howard-Sarin, managing director of retail media at ad-tech company Criteo. “A seamless experience for brands and shoppers is hard to get,” Howard-Sarin said in an interview with Jon Watts, managing director of the Coalition for [...]

CANNES — Some companies bring panelists and talking points to Cannes Lions. Albertsons brought a fully-fledged grocery store. For Albertsons Media Collective, the chain’s media arm, the physical store at Cannes, stocked with products ready to be sold, represented the ultimate goal: getting products off the shelves and into customers' hands. According to Evan Hovorka, VP, product and innovation, Albertsons Media Collective, [...]

CANNES - Epsilon is expanding its global reach and doubling down on predictive AI to help brands build more meaningful, measurable relationships with consumers, says Mike Ng, chief revenue officer of Publicis Groupe’s Epsilon. Speaking with Jon Watts, managing director of the Coalition for Innovative Media Measurement, at the Cannes Lions International Festival of Creativity, Ng described how identity, data, and [...]

CANNES - The relationship between advertisers and publishers is evolving as brands demand more transparency, efficiency and precision in how they reach audiences, says Darline Jean, managing director of global publisher platforms at Google, the biggest trend shaping this evolution is the desire for buyers to get closer to the inventory source. “What we are seeing is that buyers are trying [...]

CANNES — It’s not just a marker of Cannes Lions’ expansion that a payments company like PayPal was a key fixture at this year’s event. It’s also a symptom of PayPal’s own emergence into the advertising business. PayPal unveiled its own PayPal Ads platform in October 2024, adding Offsite Ads this April. Mark Grether, SVP and general manager of PayPal Ads, this [...]

CANNES -- In an advertising ecosystem grappling with signal loss and privacy demands, the prevailing wisdom has often involved centralizing vast pools of consumer data. A new approach, however, posits that the future of data intelligence lies not in collection, but in connection—using artificial intelligence to find patterns across disparate datasets without ever moving them from their source. That is the [...]

CANNES – At a time when identity-based targeting faces mounting challenges, Ogury is betting on a fundamentally different approach: targeting personas rather than people. “Our methodology is based on effectively finding audiences that have the right mindset, the right characteristics, without effectively encroaching on their privacy,” Thomas Bernal, SVP of Go-to-Market at Ogury, told Beet.TV contributor David Kaplan at the Cannes [...]

Everyone knows the TV, tech and ad industries are replete with high-level buzzwords. What will it take to move to practical, operational concerns? For one ad-tech leader, the industry has reached a “tipping point” - it is time for collaboration to establish the standards for this next phase. “I’m interested in diving into the how behind the headlines,” said Catherine Dale, VP, [...]

CANNES — The days of loyalty programs being limited to airline miles or hotel points are over, says Khatidja Ajania, director of strategic partnerships at Kinective Media by United Airlines, the carrier’s advertising network. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Ajania said data collaboration and strategic partnerships are fundamentally reshaping how United approaches [...]

CANNES — Television may be evolving, but one thing remains constant: advertisers still face the challenge of finding and measuring their audiences across an increasingly fragmented landscape. So says Dave Morgan, founder and chief executive of Simulmedia, in this interview with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity. “Television is still the big platform in front [...]

CANNES – The days of running a successful media campaign with just a few creative assets are over, according to Aaron Sobol, Unilever’s head of North American Media Investment and Data Governance. “It might’ve been the case a few years ago that you could have a decently performing media campaign with a few assets, but now you need numerous, exponentially more [...]

CANNES – The Trade Desk is betting that retail media’s future depends on traditionally separate divisions within retailers learning to work together toward common goals. “We are so excited about the ‘One Retail’ vision that we have at The Trade Desk,” Jill Smith, the ad tech platform’s VP Business Development, Retail, told Beet.TV contributor David Kaplan at the Cannes Lions International [...]

MiQ is set to showcase new ad formats and the transformative power of AI at the upcoming Beet Retreat Berkshires 2025, July 20 to 22. Lara Koenig, VP, global partnerships, MiQ, said the company plans to discuss how the technology can be leveraged to meet advertiser demand in the streaming space. Interactive formats and direct purchase capabilities, such as pause screen [...]

CANNES – Given all the tension surrounding consumers’ and brands’ expectations about customer experience and personalization, LiveRamp is betting that privacy-first approaches will separate winners from losers, particularly in the data collaboration space. “We see brand making privacy a competitive advantage because when the data is actually collected in a trustful manner, it will then inform relationship with the consumer and [...]

CANNES – Retail media is reshaping how brands connect with consumers, fueled by AI, identity-driven targeting and growing integration between digital and physical environments. That was the consensus among executives from Uber Advertising, Albertsons Media Collective and Publicis Groupe’s Epsilon, who spoke on a panel moderated by Jon Watts, managing director of the Coalition for Innovation in Media Measurement, at [...]

From a bon voyage party with United Airlines at Newark International to our eye-catching Beet Art installation surrounding La Palais, to our sunset beach party at Yahoo Beach - our Cannes 2025 was unforgettable. But beyond the buzz, we were deeply productive: Beet.TV captured 16 hours of original programming and produced 75 video segments. We documented the industry at a moment [...]

CANNES — AI is transforming the media landscape, but for publisher Future the combination of data, editorial expertise, and passionate communities is creating new opportunities for both consumers and brands. “AI is definitely reshaping the publisher landscape,” Matt Trotta, senior vice president of commercial at Future, said in this interview with Beet.TV contributor David Kaplan at the Cannes Lions International Festival [...]

CANNES – PMG recently unveiled its Alli Marketplace, a new app exchange designed to simplify how marketers access and activate emerging technologies, as highlighted in video interviews recorded by Beet.TV during a launch party at the Cannes Lions International Festival of Creativity. “Alli for us represents the opportunity to be able to build structured data for clients, and once we have [...]

CANNES — For many modern agencies trying to prove their worth, the ultimate challenge lies in connecting the dots between a consumer seeing an ad and making a purchase. In that quest, manyare increasingly looking to retail media networks, which hold the first-party purchase data necessary to verify whether a campaign truly influenced a sale. This is the assessment of Julian Mintz, [...]