Connecting Ad Exposure to Business Results
A Beet.TV Leadership Series presented by
Marketers are seeking deeper and more complete outcome-based metrics for their investment. Efficiency and results are more important than ever. But what are those KPIs? In a quickly fragmented media ecosystem, how is closed-loop attribution determined? This and related topics will be explored in a 10-part video series produced and published by Beet.TV.
Topics to include:
- Privacy:
- With privacy measures in place especially in the in-app space, how are you measuring outcomes in your media investments?
- Does AI play a part in your decision to work with companies for you or your clients’ campaigns?
- How are you overcoming the identity challenge?
- Are you recommending a shift in your media mix to avoid this (i.e., is TV, OOH or other traditional media being recommended more?)
- If yes, how are you measuring towards outcomes?
- How important is in-flight campaign measurement and optimization? Are you tasking companies more to ensure this is part of their delivery? Why?
- When it comes to TV (CTV/OTT, etc) Reach is important but how does it lead to outcome measurement? Are you seeing connections or are we still too early to do this?
This series is in production. All reporting will be done remotely via Zoom.
Videos will be published jointly on Beet.TV, its syndication and via its social media channels To suggest a candidate for the series, please contact Katy Charles, Senior Producer at Beet.TV – katy@beet.tv.