Driving Media Investment and Accountability
A Beet.TV Leadership Series presented by
As the marketing world moves inexorably away from third-party cookies and mobile identifiers, first party consumer data, managed in a privacy compliant manner, has become a driving force in planning, performance and accountability. It has become an essential tool for product marketers and media sellers.
This 15-part Beet.TV video series will explore this subject, with a with focus on these related topics:
- Closing the loop with first party data: finding accountability for investment
- Managing insights during real-time events
- Maximizing the value of retail data by marketers
- Closing the loop on performance for CTV, what’s next for a new medium
- What’s next for marketers after IDFA and the depreciation of the third-party cookies
Production Notes
The series goes into production in October. The series will debut late in early November. All reporting will be done remotely via Zoom, Webex and other remote platforms.
Videos will be published jointly on Beet.TV, its syndication and via its social media channels To suggest a candidate for the series, please contact Katy Charles, Senior Producer at Beet.TV – katy@beet.tv.
Disclaimer: While this series is sponsored by Roundel, the comments in the series are those of the interviewees and are not endorsed by Roundel or Target.