Havas’ Dominique Delport “We have a unique opportunity with AI”

CANNES — At the latest assembly of the world’s largest festival for creative marketing, the hottest topic up for discussion was… artificial intelligence? It may seem incongruous, but, as executives in industries the world over scramble to assess the benefits promised by AI, advertising decision-makers are amongst those getting excited. “At the agency level, we […]

 
 

Social AI Gives Realistic Emotions To Brand Avatars, Sagar Says

CANNES — Clippy was never this clever. Artificial intelligence is now taking us on a journey to a time where we will interact with lifelike digital avatars in virtual worlds populated by thousands of artificial actors. That is the vision of artificial intelligence pioneer Mark Sagar. He should know – the CEO of Soul Machines […]

 
 

AI Taking One-To-One Personalization ‘To The Ultimate’: MEC’s Carl Fremont

CANNES – Having spent nearly four decades in advertising, Carl Fremont perceives artificial intelligence as “beyond transformational” and “completely disruptive.” For their part, marketers need to be brave and experiment with AI while not thinking short term about it, Fremont says in this interview Beet.TV with The Weather Company CMO Jordan Bitterman at the Cannes […]

 
 

Virtual Brain Models Put A Face On Big Data: AI Guru Sagar

CANNES — At this point in the early development of artificial intelligence, many people probably assume that typical AI applications revolve around textual deployments. But we if you could use AI to create lifelike digital brains that, implanted in 3D facial models, could give life and character to virtual avatars? As far-fetched as it may seem, […]

 
 

AI Will Be Huge, But Hidden: Luma’s Kawaja

CANNES — Who would ever have thought that the world’s biggest festival for celebrating creativity in marketing would have ended up discussing artificial intelligence, blockchain and cognitive technologies? But all these new-wave developments could be set to revolutionise advertising, as well as the other industries they touch. Companies like IBM and Microsoft are pitching their cognitive […]

 
 

AI-Powered ‘Digital Humans’ Debut at Cannes Lions

CANNES – First off, don’t call them avatars. They’re “digital humans” with their own biologically inspired emotional models. And they are ready to help bring brands to life in amazing ways. In this, Soul Machines Co-Founder & CEO Mark Sagar walks The Weather Company CMO Jordan Bitterman through three immersive and utterly absorbing examples of […]

 
 

[m]PLATFORM COO Nicolle Pangis Explains GroupM’s Entry To AI Via Co-Pilot

CANNES – Just as brands want to have a singular view of their users and prospects, forward-thinking media investment companies know they can no longer maintain channel-specific teams. It takes big investments in technology—some of it artificial intelligence-enhanced—to accomplish both. In the past 12 months alone, GroupM launched its global [m]PLATFORM and then bolstered its […]

 
 

Washington Post’s Jarrod Dicker: AI Benefits Journalism And Advertisers

CANNES – Lost in the headlines about so-called fake news is the reality that artificial intelligence is making things better. But it’s not lost on Washington Post. “I think the way we think about AI is how to strengthen our journalism,” Jarrod Dicker, Washington Post’s Head of Commercial Product & Technology, says in this interview […]

 
 

Could Blockchain Improve Advertising Transparency? IBM’s Rangaiah Thinks So

CANNES – Who would ever have thought that the world’s biggest festival for celebrating creativity in marketing would have ended up discussing artificial intelligence, blockchain and cognitive technologies? Those were some of the trends on the lips of ad execs as Cannes Lions got underway early this week – but how could they help advertisers? […]

 
 

AI Can Make Banking More Personal, Less Transactional: BOA’s Meredith Verdone

CANNES – Bank of America believes that artificial intelligence, along with its upcoming digital assistant dubbed Erica, will make the financial giant more nimble and predictive with its customers. “I think it’s going to be an incredible enabler and make us much quicker,” BOA’s CMO, Meredith Verdone, says of AI in this interview with Beet.TV […]

 
 

Starcom Worldwide’s Lisa Donohue Surveys The Spectrum Of AI Benefits For Brands

CANNES – Artificial intelligence offers brands a wide spectrum of new capabilities, from machine learning insights to enabling more human experiences and interactions. “AI is in many ways like that word innovation,” says Lisa Donohue, Global Brand President of Starcom Worldwide. “There are so many parts to AI that fall under the equation.” In this […]

 
 

The Weather Company’s Jordan Bitterman: Rolling Out Name Change, More Watson API’s

CANNES – The near-term forecast at The Weather Company calls for Watson—as in a name change that will place IBM’s artificial intelligence capabilities at the forefront of a company heretofore known for its atmospheric aptitude. “The experiences that we’re are bringing our clients through here that are all Watson-based is really where the future is […]