Orabrush’s Jeffrey Harmon: YouTube is Way More Effective than TV for Small Businesses

ANAHEIM — Orabrush was “the first company to figure out how to commercialize YouTube using YouTube’s commercial tools to get an ROI on a product,” says company co-founder and head of marketing Jeffrey Harmon. We spoke with Harmon at VidCon to find out more about how Orabrush has utilized YouTube to sell product and become […]


HLG Studios’ Yuri Baranovsky on Distribution: “Sticking to just YouTube isn’t the best option”

ANAHEIM — Today’s video creators have a wide variety of options when it comes to distributing their videos, from YouTube and Vimeo to Blip.tv, Hulu, Dailymotion, and beyond, yet many content creators are using YouTube alone. Yuri Baranovsky, co-founder of Happy Little Guillotine Studios, says “sticking to just YouTube isn’t the best option.” We spoke […]


VidCon 2013 Breaks Records, Draws 12,000 Online Video Creators & Fans

ANAHEIM — Over the weekend, YouTube creators and fans gathered at the annual VidCon convention to celebrate online video. We had the opportunity to speak with VidCon co-founder John Green to find out more about the convention and some of the other projects he’s working on. John and Hank Green, the VlogBrothers, started YouTube in […]


Big Frame’s Sarah Penna On The Role of Multi-Channel Networks

ANAHEIM — One of the biggest themes at VidCon this year was Multi-Channel Networks (MCNs), like Maker Studios, Fullscreen, Machinima, Revision3 and others, and their role in the YouTube ecosystem. We spoke with Sarah Penna, Co-founder and Chief Creative Officer of media company and MCN Big Frame to find out more about these networks in […]