The New Era of Intelligent Advertising, a Beet.TV Leadership Series at POSSIBLE 2025, presented by Cognitiv

The age-old advertising mantra of finding the right person with the right message at the right time is arguably more achievable today, even if the increasingly packed ecosystem of partners and platforms makes strategic decision-making harder than ever. “Data is more important than ever,” Daniel Robinson, senior director, DSM strategic partnerships at Cint, told Beet.TV […]

The advertising toolkit is undergoing a radical overhaul. Blunt instruments are rapidly giving way to precision tools, capable of dissecting campaign performance with unprecedented granularity. The imperative for advertisers is to “embrace the change,” according to Paul Zovighian, VP, marketplaces, Index Exchange. He pointed to the rise of companies using artificial intelligence to refine their […]

MIAMI – Artificial intelligence and deep learning are radically transforming how advertising strategies are developed, measured, and executed—but the human element remains central to success, said Salom Berlin, vice president and media director at Interpublic Group’s Mediahub Worldwide. In a recent interview, Berlin described how deep learning has evolved from a back-end optimization tool into […]

MIAMI – A decade after launching Cognitiv with the vision that deep learning would revolutionize advertising, Chief Executive and Co-Founder Jeremy Fain says the industry is finally catching up to that belief — even if much of the current buzz around AI is misplaced. “We started 10 years ago with this idea that deep learning […]

MIAMI – Sargento Foods is embracing artificial intelligence and deep learning to sharpen its marketing edge, increase efficiency and connect with new generations of consumers. “It shouldn’t be surprising that Sargento is experimenting with deep learning in marketing,” Shawn Walter, senior marketing manager of media and digital at Sargento, said in this interview with Beet.TV […]

MIAMI – Artificial intelligence and deep learning are unlocking a new era of precision in media planning, eliminating guesswork and enabling advertisers to tailor strategies with data-driven accuracy, said Art Binder, director of programmatic at Stagwell’s Assembly Global. During a recent industry discussion, Binder said the traditional challenge for media professionals — especially when entering […]

MIAMI — Deep learning is everywhere in advertising these days.  But for an ad platform like Cognitiv, deep learning has been a core part of its offering since its founding a decade ago. For Jana Jakovljevic, SVP of Partnerships at Cognitiv, real-time adaptation to consumer behavior isn’t a new trend but a fundamental principle of […]

MIAMI – The age of siloed marketing metrics and passive brand storytelling is over, according to Jeff Greenspoon, chief global client officer at advertising and marketing  agency Dentsu. In a sweeping vision of the industry’s future, Greenspoon outlined how AI, deep learning and performance accountability are reshaping the global marketing landscape—and why brands must embrace calculated […]

Miami—Finding the right balance between marketing experimentation and data integrity is the crucial test for brands right now, according to Eddie Gonzalez, chief strategy officer at Razorfish. “At Razorfish, we think it’s important to have both a short-term and long-term strategy, but you need to balance the way that you’re experimenting with your data integrity,” […]

Artificial intelligence isn’t fundamentally rewriting media strategies just yet, but it is certainly speeding things up. AI is boosting existing goals like personalization, accelerating the customer journey through the marketing funnel, and enabling these efforts at a greater scale. “I think we’re all still in the learning phase,” Liane Nadeau, EVP, head of media investment, […]