What Wavemaker’s Richman Wants To Know About The New AT&T

All of the 250 invitation-only attendees of next week’s AT&T event titled The Relevance Conferences are aware that the “new” AT&T will be a big operation with lots of scale. So what exactly should the “official reveal of their offering” communicate to the industry? “What everyone’s anxious to understand is a bit more of the […]

 
 

A ‘Resurgent’ comScore Plans Currency, Planning Solutions: CEO Wiener

With the race for cross-screen audience measurement becoming more of a marathon than a sprint, under new CEO Bryan Wiener comScore has both feet in the game. Those would be its digital and television penetration and the granularity of its consumer behavior data. “The genesis behind the comScore-Rentrak merger was brilliant,” Wiener says in this […]

 
 

AT&T, Turner ‘Visions’ Are Aligned, Says Speciale

COLOGNE – Turner’s Donna Speciale knows the value of consumer data for advertising targeting and has been working with AT&T as it prepares to unveil its future at The Relevance Conference later this month. “I’m thrilled to be attending the conference in the next week or two,” she says. “I want to hear Brian’s vision […]

 
 

LUMA Partners’ Kawaja: Less Interruptive Ads Are Central To Relevance

While there are tactical ways to make advertising more relevant, Terry Kawaja believes there’s a bigger concept at play: relegating interruptive advertising to the past. The Founder & CEO of LUMA Partners will be one of some 250 industry leaders attending The Relevance Conference hosted by AT&T in Santa Barbara on Sept. 24-26. On the […]

 
 

At AT&T’s Relevance Conference, Kassan Will Share Stage With Katzenberg, Whitman

COLOGNE – To Michael Kassan, there could not be a better time for The Relevance Conference that AT&T will host later this month. “I think the name speaks for itself. We are at a point in time where we all are kind of drowning in information,” he says. Not only will AT&T unveil the name […]

 
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