Data Monetization Extends Scope of Retail Media: Dentsu’s Bruce Williams

NEW YORK – The term “retail media” generally describes online marketplaces like Amazon or store chains like Walmart that are selling advertising space on their websites. But retail media can encompass in-store marketing activities, the capturing of data about consumers and other industry verticals. “When you think about retail media beyond retailers, and what’s out there […]

 
 

Retail Media Is Going Diverse & Live: Reprise’s Margaritis

Retail media – the practice of putting ads alongside ecommerce store listings – is no longer just the preserve of Amazon and Walmart. Now more and smaller sellers are also transforming themselves into media networks, too. In this video interview with industry analyst Joanna O’Connell for Beet.TV, J. William Margaritis, SVP, Digital & Global eCommerce, […]

 
 

Retail Media Is Evolving Into Full-Funnel ‘Commerce Media’: Publicis’s Jill Cruz

NEW YORK – Retailers that sell online advertising can tout their ability to target consumers based on their purchase histories and to reach shoppers at the lowest parts of the purchase funnel. But retail media is one part of the broader growth in “commerce media” that includes brand advertising across other websites. “We define commerce […]

 
 

All Retailers Have an Opportunity to Sell Ads: Omnicom Media’s Megan Pagliuca

More retailers are selling advertising space on their websites, giving brands a way to reach consumers when they’re most ready to shop. Merchants that have gathered customer data have a rich source of information that helps brands to figure out which consumers can be targeted for conversion, similar to how direct-to-consumer (DTC) marketers behave. “If […]

 
 
 

Retail Media Networks Harness Data for Effective Targeting: Analyst Joanna O’Connell

Marketers of consumer goods for years have sought to persuade the purchase decisions of people as they shopped in brick-and-mortar stores. Shopper marketing has included everything from in-store displays to coupons printed at checkout to help drive purchase consideration. In the digital age, shopper marketing has evolved into retail media – or showing targeted ads […]