POSSIBLE 2025
Taboola CEO Adam Singolda: Performance Advertising, AI and Open Web are Digital Media’s Future
MIAMI – As advertisers search for more measurable returns in an increasingly volatile economic landscape, Taboola CEO Adam Singolda believes the digital ad industry is at a pivotal inflection point—one defined by the convergence of AI, performance marketing, and a renewed focus on the open web. “There’s a bunch of things that are happening maybe […]
CMX’s Melissa Gallo on the Future of Retail Media: ‘Tailored Data, Transparent Measurement, Real Performance’
MIAMI – As the retail media industry evolves at breakneck speed, CVS Media Exchange (CMX) is doubling down on independence, data transparency and health-focused innovation to carve out a unique position among its peers. That’s the message from Melissa Gallo, head of client success at CMX, who says that while most brands juggle multiple media […]
Rebranding of Streaming Arm as SpringServe Marks New Era in Adtech: Magnite’s Sean Buckley
MIAMI – Magnite recently unified its streaming operations under a single banner, rebranding its streaming business to operate fully as SpringServe, a major strategic shift aimed at redefining how streaming media is monetized and how supply chains are structured in a complex, evolving digital landscape. “We folded our ad exchange, formerly known as Magnite Streaming, […]
Life After Upper-Funnel: Mediaocean’s Bill Wise on TV’s Performance-Driven Efficiency Quest
Fragmentation and inefficiency are key challenges in the CTV space. The principals in the CTV market aim for an efficient supply chain that doesn’t erode value through excessive costs. That’s the assessment of one ad-tech boss who sees consolidation as one way to improve the landscape. Combining Mediaocean with Innovid offers a route to efficiency […]
PayPal’s Mark Grether Unveils Ambitious Offsite Ads Strategy, Touting ‘Transaction Graph’ as Future
MIAMI – PayPal is positioning itself as a new heavyweight in the digital advertising space, unveiling a bold vision for its ads business centered on what it calls the “transaction graph”—a data-driven foundation built on the behavior of its 400 million users and 30 million global merchants. Speaking this week, Mark Grether, senior vice president […]
For Horizon’s Bill Koenigsberg, ‘Blu’ Is the Color of AI
MIAMI — For Bill Koenigsberg, the color blue represents more than just a hue in the spectrum—it symbolizes a technological change reshaping his business from the ground up. The marketing intelligence engine known as “blu” is transforming how Horizon Media operates, compressing months of work into minutes through advanced artificial intelligence capabilities that the agency […]