NewFronts 2022

As the annual upfront and NewFronts ad sales seasons get underway, Ashwin Navin has a message for buyers – your spend is at risk. Somewhere around $20 billion is expected to be committed during the Upfronts. But Navin, CEO & Co-Founder of Samba TV, warns many ad buyers may risk over-spending if they don’t use […]

Twitter returned to this week’s IAB NewFronts digital ad showcase touting new and extended premium-publisher tie-ups to potential advertisers. The social network first used the event in 2017. This time, it is also announcing a deal with iSpot.tv and NBCU. In this video interview with Beet.TV, Sarah Rosen, Head of US Content Partnerships, explains the […]

As far back as the 1990s and earlier, futuristic forecasts of “interactive TV” – with remote-control shopping experiences – were everywhere. Those predictions came true, but mostly on other screens – laptops, tablets and smartphones. But now shoppable TV is having a moment – and this time the hype is real. QR codes, another technology […]

After a couple of pandemic-impacted years, the IAB’s annual showcase for publishers to pitch their upcoming digital content slates to advertisers is getting underway. Dubbed “Stream On”, IAB’s NewFronts, aimed ad brand marketers and agency professionals, runs May 2 to 5 as what IAB CEO David Cohen calls a “hybrid” event. In this video interview […]