Local TV Will Win in Big 2020 as Advanced Targeting Tools from Ampersand, Others Bring “Trust” to the Marketplace

LONDON– How will media buys change during the 2020 election? According to Ashley J. Swartz, CEO and founder of Furious Corp., the focus will shift back to what’s tried and true: television. In an interview with Beet.TV, Swartz explained that digital, digital targeting and social media will continue to be important, but after a tumultuous […]

 

TVbeat Pooling TV Companies’ Ad Inventory

LONDON — TV distributors no longer have to hold themselves back by selling ads according to channel. Nor do they have to limit themselves by offering ads only from their own marketplace. TVbeat, a technology company, says they should open up and go wide. In this video interview with Furious Corp CEO Ashley J. Swartz […]

 

TVSquared’s Smeaton: Performance Metrics Will Be Paramount in the Coming Year

LONDON– In the television industry, the 2010s were marked by a ratings rebellion and a pivot towards impressions. In an interview with Ashley J. Swartz, CEO and founder of Furious Corp. on behalf of Beet.TV, Calum Smeaton, CEO and founder of TVSquared, says there’s still a long way to go as far as performance measurements […]

 

Inside Liberty Global’s Addressable Roll-Out With Adrian Stroud

LONDON — After its UK subsidiary Virgin Media spent the last two years integrating with rival pay-TV operator Sky to light up targeted TV ad capabilities, Liberty Global will use the deal as a template for future European roll-outs. In 2017, rival Virgin Media, a cable TV operator, announced it would take on Sky’s AdSmart to power […]

 

GroupM’s Thomas Frets About Total Video Measurement

LONDON — It’s a fragmented world, and none more so than in a fragmented continent. Advertisers want to be able to reach viewers across the plethora of video screens and services – but their agencies are hard-pressed to measure their impact. That goes doubly so when new services keep popping up which don’t necessarily subscribe […]

 

Nielsen Seeks Scale For Addressable TV Tech

LONDON – It was one of the most promising early pioneers of the digital video technology world. Could Sorenson Media finally be about to make it big? Nielsen last year acquired Sorenson Media, the early video encoding pioneer which had since moved in to enabling household-level addressable TV ad targeting but which had since filed […]

 

MTM’s Watts: The Future of Addressability Is Both Exciting and Challenging

LONDON– Over the past decade, TV had a tough time finding its footing within the changing market. While a look ahead doesn’t provide much immediate clarity, according to Jon Watts, managing partner of London-based MTM, this isn’t necessarily a cause for concern. “In session after session, I think we’ve seen a TV industry coming to […]

 

With Kayo, Australia’s Foxtel Happy Cutting Its Own Cord

LONDON – Live sports used to be the cornerstone of pay-TV providers’ bundled strategy. But, with classical pay-TV subscriptions around the world plateauing, many pay-TV companies are now peeling out sports from their bundle, via over-the-top internet streaming offerings. Case in point – Australia’s Foxtel, which has around three million total subscribers but which last […]

 

Canoe Will Pilot ‘On Addressability’ In 2020

LONDON — It’s half a year since three of the biggest US cable TV groups came together to unite TV distributors around addressable targeting technology. Going in to a new year, one of the technical partners delivering the project says it will pilot the initiative in 2020. Comcast, Charter Communications and Cox Communications announced On […]

 

Advanced TV Brings All Hands To The Pump: Finecast’s Caxton

LONDON – Ad agencies are rearchitecting themselves to meet the opportunities of advanced TV technology that promises them the ability to reach individual households or precision-targeted groups of individuals. That is the observation from one group providing a helping hand to agencies under the banner of the world’s largest agency holding group. Finecast claims to […]

 

Samba TV Ready For Big European Splash In 2020

LONDON – It is already helping advertisers understand what viewers are watching on TV channels around the world. Now it is gearing up to increase its European footprint significantly in the year ahead. TV ad-tech firm Samba TV tells Beet.TV it just inked a deal that will allow it to so so. “We recently did […]

 

Fixed Fees Are Fairer: Beeswax’s Jones

LONDON – A couple of years after the media industry’s great ad transparency outcry sparked, a consensus emerged over why a change in pricing model would be necessary. Cadi Jones is convinced that change – from ad-tech intermediaries taking a percentage of media spend to simply taking a flat, fixed fee – is right. In […]

 

Furious Corp’s Ashley Swartz: The U.K.’s Collaborative Spirit Will Come to the U.S.

LONDON – The US advertising industry could take a lesson from the European market and learn how to cooperate across divisions, according ot Ashley J. Swartz, CEO and founder of Furious Corp. Swartz spent time in London interviewing industry executives based in the UK and the rest of Europe for Beet.TV ad the Future of […]

 

Roku Takes TV Sets & dataxu Overseas

Roku is the world’s most popular add-on internet TV device. But, in a world where more new TV sets are now shipping with internet services built in, Roku is going to need to change to defend its position. After previously getting its software embedded on TVs from TCL, Sharp and Hisense in the US, Roku […]

 

Can AdSmart Be A Global Standard? Sky’s New Man Sangani Thinks So

It is the addressable TV technology that started by storing alternative commercials on satellite subscribers’ set-top boxes, then grew in to one of the world’s most revered such systems. Can Sky’s AdSmart now become a global standard in the deployment of household-targetable TV advertising? After the European provider’s acquisition by Comcast last year, after it […]

 

Nielsen’s O’Grady Relishes Simpler Overseas Ecology

2019 was the year during which the proliferating range of options for buying targeted TV ads proved enticing but confusing for marketers. That precipitated a range of initiatives, collaborations and consortia aimed at making things simpler, achieving scale and reducing the number of players buyers need to work with. But, outside of the US, things […]

 

Diversity Inherent In Addressable TV: Finecast’s Harcus

The promise of addressable TV – the technology which allows advertisers to reach individual households – may seem to be all about the targeting. But true use of the opportunity is running wider than that. This is according to one man whose addressable TV company is celebrating having achieved a depth of real use cases. […]

 

GroupM’s Wieser: Political Advertising Will Be a $10 Billion Business in 2020 with Most Going to TV

LONDON– Brian Wieser, global president of business intelligence at GroupM and former securities analyst, predicts that political advertising in the US will spike to $10 billion in 2020, a 45% increase from 2018. Even that, he says, might be conservative: Mayor Michael Bloomberg, a late Democratic nominee entrant, has already pumped nine figures into the […]

 

West’s Last Acts At Sky: More Transparency & Industry Collaboration

LONDON – With initiatives like OpenAP, Ampersand, Project OAR and more making big announcements, it is clear that 2019 was the year when collaboration became the key imperative in seizing the opportunities of advanced TV ad targeting. In Europe, the leading pay-TV provider Sky has long been forging a collaborative path with its pioneering AdSmart […]

 

INVIDI Has Cross-Screen Buying Platform Called EDGE

LONDON –   A year after acquiring the former Videoplaza video ad technology from its latest owner, ad-tech firm INVIDI says it has launched a new software suite, aimed at uniting the disparate worlds of advanced TV advertising. In December 2018, INVIDI, which is owned by a consortium of groups, acquired Pulse, the technology of the […]

 
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