Podcasts Expand New York Times Content Ambitions as Marketers Follow

When The New York Times launched its The Daily podcast a year ago, it had its share of skeptics. Well, they’re not skeptical anymore. Pitching its content to ad buyers at this week’s NewFronts event in New York, The New Times reported the daily audio show, which is also extending to radio, clocks between two and […]

 

Holding Companies In Survival Of The Fittest: MediaLink’s Kassan

What separates WPP from the dodo? One is an extinct animal – but could the ad agency holding group also about to become one, too? In recent months, many agency holding groups have reported revenue trending down and share prices have fallen, after challenges including the rise of brands buying direct from online platforms. And […]

 

YouTube’s Levy Pitches Shorter, Safer Ads At NewFronts

What can advertisers expect from YouTube this year? Human vetting of the most-watched content, more signals from the rest of Google’s services, influencers on-tap and shorter ad formats. That is according to Tara Walpert Levy, the video platform’s agency and brand solutions VP.  We spoke with her Monday after the MediaLink NewFronts kickoff breakfast hosted by […]

 
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