CTV Unlocked: Driving Transparency and Brand Safety in a Fragmented World, a Beet.TV Leadership Series, presented by IAS
CTV’s Upgrades in Audience Metrics Will Drive More Ad Spending: TelevisaUnivision’s Dan Aversano
SANTA MONICA, Calif. – Connected television relies on an internet hookup, making the transmission of advertising and programming easier to measure directly than with traditional broadcasts. Because metrics don’t necessarily reveal much about which members of a household are watching, marketers and media companies are seeking more information to help determine the value of CTV […]
CTV’s Premium Content Helps to Showcase Brands: Roku’s Jason Schifrien
With awards season in full swing, it’s again apparent that streaming platforms are delivering the high-quality content that not only drives industry recognition but also television viewership. Audience data help advertisers to reach key consumer groups on internet-connected television. “When thinking about transparency, it’s really important that buyers have accurate signals to understand what they’re […]
AI’s Transformation of Omnichannel Personalization Has Only Just Begun: IAS’s Jim Egan
Artificial intelligence has the power to transform omnichannel personalization for brands – that is, helping marketers to create individualized experiences for each consumer based on their preferences. “Marketers are using AI to develop the right … permutations of creative to ensure that the right message is getting delivered to the right audience at the right […]
TV Is Everywhere and Data-Enriched: Paramount’s Scoles
The worlds of television and streaming have blurred, and many children no longer recognize the difference between traditional television and apps, according to Travis Scoles, EVP, Advanced Advertising at Paramount. Scoles highlighted how this generational shift has influenced viewing habits and challenged the traditional definition of television. Speaking at Beet Retreat, he said TV advertising […]
Show-Level Data, Standardized Signals Top CTV Transparency Issues: Philo’s Aulden Kaye Yi
Connected TV (CTV) presents a paradox. It promises targeted advertising and detailed viewer data, yet simultaneously grapples with transparency and brand safety challenges. While advertisers yearn for show-level insights, the one-to-one nature of CTV impressions raises privacy flags. One executive pushing for greater transparency in CTV advertising is Aulden Kaye Yi, Head of Advertising Partnerships […]