For AOL, the NewFront was more than a slate of new original video shows, it was an integrated offering of both media and technology with its programmatic platform, explains Jim Norton, Global Head, Media Sales at AOL in this inteview at the AOL NewFront. Norton says that while automation is bringing efficiencies to the marketplace, quality content is […]
As part of its new slate of web originals unveiled at its NewFront, AOL is reading three documentary series for its marquis brands Engadget, TechCrunch and Huffington Post. For explanation of the series’ content and format, we interviewed Nate Hayden, VP for Originals and Branded Content. Hayden also talks about the changing form factor for […]
At its NewFront event on Tuesday, AOL and NBCUniversal announced a content development and distribution arrangement. For an overview on the arrangement, we interviewed Bob Lord, President of AOL Inc. More on the deal reported by The New York Times.
From its place on the desktop mobile, digital video is finding its place in the living room via Internet-connected devices, says Dermot McCormick, President of Video at AOL. We spoke with the former Viacom exec bout the evolution of digital video and the strategies at AOL around multi-screen devices. We interviewed him tonight at the AOL Digital […]