AOL’s NewFront: A Marriage of Media and Technology, Sales Chief Jim Norton

For AOL, the NewFront was more than a slate of new original video shows, it was an integrated offering of both media and technology with its programmatic platform, explains Jim Norton, Global Head, Media Sales at AOL in this inteview at the AOL NewFront. Norton says that while automation is bringing efficiencies to the marketplace, quality content is […]

 

AOL Readies Documentaries with Engadget, TechCrunch and Huff Post

As part of its new slate of web originals unveiled at its NewFront, AOL is reading three documentary series for its marquis brands Engadget, TechCrunch and Huffington Post.  For explanation of the series’ content and format, we interviewed Nate Hayden, VP for Originals and Branded Content. Hayden also talks about the changing form factor for […]

 

AOL in Alliance with NBCUniversal for Content and Distribution

At its NewFront event on Tuesday, AOL and NBCUniversal  announced a content development and distribution arrangement.  For an overview on the arrangement, we interviewed  Bob Lord, President of AOL Inc. More on the deal reported by The New York Times.

 

Digital Video is Headed to the Living Room, AOL’s Video Chief McCormack

From its place on the desktop mobile, digital video is finding its place in the living room via Internet-connected devices, says Dermot McCormick, President of Video at AOL.  We spoke with the former Viacom exec bout the evolution of digital  video and the strategies at AOL around multi-screen devices. We interviewed him  tonight at the AOL Digital […]