WPP Launches Content Agency with Daily Mail and Snapchat

CANNES – WPP is “placing its bets” with a variety of investments and initiatives outside what has been typically been a media holding company, explains CEO Sir Martin Sorrell in this interview with Beet.TV  The latest is a content creation agency created in alliance with Daily Mail and Snapchat, the company announced this morning in Cannes. […]

 

MediaVest’s Terkelsen: We Want to Away from Demos to Audiences

CANNES – Technology is allowing advertisers to target specific audiences and even individuals, rather than demographic groups.   With this targeting is coming new ways for attribution modeling determine the impact of media, explains Brian Terkelsen, President of MediaVest, in this interview with Beet.TV We spoke with him about attribution models, addressable TV and the […]

 

Gender Inequality Moves Center Stage at Cannes Lions with “Glass Lion” Award

CANNES – From a backstage conversation at last year’s Cannes Lions with Facebook COO Sheryl Sandberg, the Festival for the first time will recognize the impact of gender inequality on creativity, explains Philip Thomas, CEO  of the Cannes Lions Festival, in this interview with Beet.TV  The award is called the Glass Lion. We spoke with him about […]

 
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