Cannes Lions 2025

CANNES – United Airlines is reimagining what it means to engage travelers, not just as passengers, but as a dynamic media audience. At the Cannes Lions International Festival of Creativity, Luc Bondar, chief operating officer and president of United Airlines MileagePlus, shared how United’s commerce media platform, Kinective Media, is setting a new standard for […]

CANNES – In an advertising landscape flooded with more than 250 retail media networks, how will contenders stand out? CVS’ own retail media division believes pairing online community conversation with purchase history can unlock high-intent moments with a “three dimensional” web of influence. Its goal is to create a “win-win-win” for consumers, brands, and media […]

CANNES – The explosive growth of retail media is creating new opportunities for brands to harness first-party data, but that growth depends on trust, privacy, and evolving the consumer experience, says Shawn McGahee, head of retail media at Google. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, McGahee called […]

CANNES – Marketers should stop settling for “decent” results and instead push for greatness by eliminating inefficiencies and rethinking how they measure success, says Jeremy Cornfeldt, president of performance marketing firm Tinuiti. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Cornfeldt laid out the company’s approach to cutting waste […]

CANNES – As brands pour more money into digital advertising, the industry is facing a transparency crisis. Jonah Goodhart believes it’s time to fix it. The co-founder and chief executive of Mobian said true “contextual” advertising has been misunderstood. “As an industry, we’ve talked about contextual for years. I would argue it’s really been keywords, […]

CANNES – The promise of AI-powered creative versioning and real-time optimization in healthcare marketing faces a fundamental obstacle: regulatory review processes that haven’t evolved to match the technology’s capabilities. “The promise and the possibility with AI won’t be fully realized if the industry doesn’t change and evolve around it,” Andrea Palmer, CEO of Publicis Health […]

CANNES – With more than 100 million monthly active users and a record-setting Super Bowl simulcast under its belt, streaming platform Tubi is reshaping how audiences and advertisers think about television, says Cynthia Clevenger, senior vice president of business-to-business marketing at the company. “Tubi has been on a wild tear over the past few years,” […]

CANNES – As artificial intelligence reshapes marketing, PMG’s proprietary technology platform, Alli, is putting speed and automation at the center of campaign strategy, says Chris Alvares, the company’s vice president of artificial intelligence and technology. Speaking to Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Alvares said Alli stands apart from […]

CANNES – Instacart is leaning heavily into measurement, attribution and advanced technology as retail media networks face growing demands for transparency and incremental performance. That was the message from Morgan O’Hara, senior director of food brand partnerships at Instacart, in an interview with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity. “We […]

CANNES – The marketing industry has finally reached the point where technology can deliver on its long-held promise of truly personalized experiences, but only if marketers are willing to let go of outdated, rigid playbooks. That was the message from Lou Paskalis, founder and chief executive of AJL Advisory, in a conversation with Beet.TV Editorial […]

CANNES — The convergence of real-world health data, artificial intelligence and omnichannel media is reshaping pharmaceutical marketing, but for Marcella Milliet Sciorra, chief marketing officer of healthcare omnichannel platform Swoop, patient privacy remains the industry’s most essential responsibility. “Pharmaceutical marketing now really has the ability of bringing the real-world health data into the linear TV […]

CANNES — CVS Media Exchange (CMX) is marking its fifth anniversary this August by expanding beyond traditional retail media placements through a new collaboration with Reddit. CMX allows brands and advertisers to place their products within CVS Pharmacy’s digital touchpoints, includes online channels, such as CVS.com, and in-store digital media. In this video interview with […]

CANNES – The race to stay competitive in retail media is heating up, and the biggest challenge is making sure smaller retailers aren’t left behind, says Regina Ye, co-founder and chief executive of adtech startup Topsort. “I think we’re sitting at a really interesting moment in technology right now where all the retailers are sort […]

CANNES — With today’s marketing landscape fragmented across dozens of tools, consumer-data company TransUnion is positioning itself as a one-stop solution for brands looking to better understand, expand, and measure their audiences. “Today’s marketer has somewhat upwards of 16 different solutions in order for them to understand their consumers and future consumers through the lifecycle […]

What began as a gold rush is now encountering the hard realities of fragmented markets and complex execution. How can retail media maintain sustainable growth? Andreas Reiffen, CEO and co-founder, Pentaleap, believes retailers’ rush to rival Amazon has been both its catalyst and its problem. In this video interview with Beet.TV, he says the space […]

CANNES — CVS Media Exchange (CMX), the retail media arm of CVS Health, is teaming up with Reddit to unlock new advertising opportunities for brands, tapping into Reddit’s vast, high-intent communities focused on health, wellness and beauty. “Our collaboration with Reddit will be available early Q4 of this year,” said Raphaela Walsh, head of product […]

CANNES — Retail media has become a cornerstone of modern advertising, but delivering a truly seamless experience for both brands and shoppers remains elusive, says Stephen Howard-Sarin, managing director of retail media at ad-tech company Criteo. “A seamless experience for brands and shoppers is hard to get,” Howard-Sarin said in an interview with Jon Watts, […]

CANNES — Some companies bring panelists and talking points to Cannes Lions. Albertsons brought a fully-fledged grocery store. For Albertsons Media Collective, the chain’s media arm, the physical store at Cannes, stocked with products ready to be sold, represented the ultimate goal: getting products off the shelves and into customers’ hands. According to Evan Hovorka, […]

CANNES – Epsilon is expanding its global reach and doubling down on predictive AI to help brands build more meaningful, measurable relationships with consumers, says Mike Ng, chief revenue officer of Publicis Groupe’s Epsilon. Speaking with Jon Watts, managing director of the Coalition for Innovative Media Measurement, at the Cannes Lions International Festival of Creativity, […]

CANNES – The relationship between advertisers and publishers is evolving as brands demand more transparency, efficiency and precision in how they reach audiences, says Darline Jean, managing director of global publisher platforms at Google, the biggest trend shaping this evolution is the desire for buyers to get closer to the inventory source. “What we are […]