Cannes Lions 2025
Albertsons’ Mintz: To Prove Their Value, Agencies Must Close the Loop With Retail Data
CANNES — For many modern agencies trying to prove their worth, the ultimate challenge lies in connecting the dots between a consumer seeing an ad and making a purchase. In that quest, manyare increasingly looking to retail media networks, which hold the first-party purchase data necessary to verify whether a campaign truly influenced a sale. […]
To Buy or Not To Buy? EXTE’s AI Makes the Call on Ad Impressions
CANNES — In the fractional seconds of a programmatic auction, the decision to bid on an ad impression is a high-stakes gamble. For advertisers under pressure to optimize every dollar, the challenge is separating the impressions likely to perform from the swathes of those that will not, a process often clouded by dozens of competing […]
Quan Media’s Brian Rappaport on Out of Home’s Staying Power — Plus Details On New Tradition Alliance
CANNES – In early June, U.S. out of home ad spending posted its highest-ever Q1 revenue, hitting $1.98 billion. Just looking at that figure from an Out of Home Advertising Association of America (OAAA) report, indicated that the oldest form of mass media was having a sudden resurgence. But look a little deeper, said Brian […]
Brands Must Respect the Conversation as AI, Authenticity and Community are Key to Engagement: Reddit’s Mike Romoff
CANNES – With more than 100,000 active communities, social platform Reddit has become a digital ecosystem where authentic conversations thrive, and where marketers must tread carefully if they want to connect with consumers. “People come to Reddit to find community, to have real connection, authentic conversation with folks who share their same interests,” Mike Romoff, […]
‘We’re at the Center of Pop Culture,’ and a Gateway to Gen Z: Fandom’s Jeremy Steinberg
CANNES — In a media landscape flooded with fleeting trends and fragmented audiences, Fandom’s Chief Revenue Officer Jeremy Steinberg says the wiki platform offers something marketers crave: direct access to the heart of pop culture, and to elusive Gen Z audiences. “Fandom can help marketers get to the center of pop culture, because we are […]
AI, Identity and Influencers: Epsilon’s Austin Leonard on the Next Frontier for Retail Media
CANNES – Retail media continues to evolve at breakneck speed, and according to Epsilon’s Austin Leonard, the future of the space depends on one thing: identity, powered by AI and fueled by creative innovation. Leonard, senior vice president of retail media at Publicis Groupe’s Epsilon, outlined how advancements in first-party data, AI-driven identity resolution and […]
Best Buy Touts Data, New Marketplace and CNet Partnership to Lure Advertisers
CANNES – Best Buy is betting on its deep customer relationships, high-quality data and expanding partnerships to grow its retail media business, said Jen Jensen, vice president of agency partnerships at the electronics chain. She outlined how the retailer is leveraging its direct consumer connection, including a striking 93% customer identification rate, to deliver value […]
Retail Media Is ‘Third Wave’ of Precision Advertising: Jivox CEO Diaz Nesamoney
CANNES – Nearly a decade after helping pioneer dynamic creative in advertising, Diaz Nesamoney, founder and chief executive of Jivox, says retail media is redefining the industry, and his company is evolving to meet the moment. Speaking with Beet.TV’s Andy Plesser at the Cannes Lions Festival of Creativity, Nesamoney reflected on how far the space […]
AI Needs an Anchor: Publicis’ Serrano on Connected Identity
CANNES — Without a firm tether to reality, AI models risk “hallucination,” producing outputs that are plausible but ultimately unhelpful for marketers seeking concrete results. The challenge is to connect sprawling data points to deterministic truths, ensuring that massive computational power translates into measurable business outcomes. That requires an anchor, according to Carla Serrano, chief […]
NBCU’s Murphy: Live TV Is the Antidote to an ‘Isolated’ World
CANNES — In an age where digital platforms promise unprecedented connection, many people are feeling more st year or two.” Live events offer a starkly different value proposition, according to Maureen Murphy, EVP, client partnerships, NBCUniversal, suggesting that live programming acts as a powerful counter-current to the isolating effects of algorithmically-curated content feeds. This focus […]
Instacart Demands a Return on Premium Video, Just Like Search
CANNES — For many brands, premium video advertising occupies a specific role in the marketing mix, one focused on broad reach and the high art of storytelling. But for a performance-focused brand born in the digital age, that traditional separation is becoming obsolete — even the most cinematic, top-of-funnel video creative must be held accountable […]
Comcast’s Todd Arata on Building Trust, Balancing Brand with Performance, and the Future of Big-Screen Storytelling
CANNES – At a time when brand loyalty is fleeting and consumer attention short-lived, Comcast is doubling down on long-term consistency, cross-screen storytelling and agency collaboration built on trust. That’s according to Todd Arata, senior vice president of brand marketing at Comcast, in a conversation with Beet.TV’s Lisa Granatstein at the Cannes Lions International Festival […]
Buzz and Substance: A Historic Cannes for Beet.TV
From the promotion around the #WakeMeInCannes sleep mask giveaway with United Airlines, to the Beet art surrounding the Palais (video on this page) to our sunset beach party with Yahoo, Beet.TV was the subject of considerable Festival buzz. Beyond the buzz, Beet.TV went deep, cultivating industry conversations on its stage and studio. With video crews from […]
Interface Friction, Not Cost, is Holding Back Premium Video Ads: Marpipe Dan Pantelo
CANNES – The biggest barrier preventing advertisers from investing more in premium video isn’t pricing. It’s clunky technology, said Dan Pantelo, founder and chief executive of creative automation platform Marpipe. Speaking with Beet.TV’s Lisa Granatstein at the Cannes Lions International Festival of Creativity, Pantelo argued that modern marketers are used to the seamless self-serve interfaces […]
Instacart’s Castelli: The Cure for Retail Media’s Growing Pains Is Consolidation
CANNES — With some industry counts topping 250 distinct media networks, brands and their agencies face a significant challenge in managing and optimizing campaigns across the latest fragmented ecosystem. This is the view of Tim Castelli, VP, global advertising sales, Instacart, who believes the industry is entering a necessary phase of consolidation. In this video […]
Marketers Must Balance First-Party Data with Smart Supplementation: TransUnion’s Matt Spiegel
CANNES – Marketers’ obsession with first-party data is justified, but insufficient. That was the message from Matt Spiegel, executive vice president of TruAudience growth strategy at TransUnion, during an interview with Beet.TV’s David Kaplan at the Cannes Lions International Festival of Creativity. “You know, I think marketers are still really, really invested in understanding their […]
Walmart Connect Eyes CTV and Vizio Partnership to Drive Shoppable TV Revolution
CANNES – Walmart Connect is deepening its push into connected television advertising, fueled by its acquisition of Vizio and a growing appetite from brands for performance-driven media. Speaking with Beet.TV’s Andy Plesser at the Cannes Lions International Festival of Creativity, Ryan Mayward, senior vice president of retail media sales at Walmart Connect, said the company […]
Dave Morgan Is in Ukraine Building Tech and Drawing Inspiration
CANNES — Silicon Alley veteran entrepreneur Dave Morgan, has returned to Ukraine for his tenth visit in two years. Beet.TV sat down with him last Thursday in Cannes, the day before his trip to the embattled nation. Morgan tells us that Simulmedia, the cross-channel TV ad platform he founded and leads, now has 40 workers […]
Premium Video Must Match Social Media’s Ease, Scale and Results: FreeWheel’s Mark McKee
CANNES – In a media world saturated by fragmented viewing platforms and real-time performance metrics, premium video still has a critical edge: brand safety, transparency and superior recall. But to stay competitive with social platforms, it needs to become just as easy to buy, measure and scale, said Mark McKee, executive vice president and general […]
Roku-Amazon Partnership Creates Largest CTV Identity Solution, Driving Performance Gain
CANNES — The convergence of addressability and performance in connected TV is taking a step forward as the two largest streaming platforms join forces. A new partnership between Roku and Amazon is creating what executives describe as the first authenticated CTV identity graph covering more than 80% of all streaming, a development that promises to […]