The Beet.TV Leadership Sessions at Cannes Lions 2025, presented by Criteo

CANNES — Retail media has become a cornerstone of modern advertising, but delivering a truly seamless experience for both brands and shoppers remains elusive, says Stephen Howard-Sarin, managing director of retail media at ad-tech company Criteo. “A seamless experience for brands and shoppers is hard to get,” Howard-Sarin said in an interview with Jon Watts, […]

CANNES – Best Buy is betting on its deep customer relationships, high-quality data and expanding partnerships to grow its retail media business, said Jen Jensen, vice president of agency partnerships at the electronics chain. She outlined how the retailer is leveraging its direct consumer connection, including a striking 93% customer identification rate, to deliver value […]

CANNES — The future of shopping may involve conversations with bots, not browsing websites. Agentic shopping – where AI-powered agents handle purchases – is poised to become as crucial for brands and retailers as having a website is today. “I do believe in the future of agent shopping,” said Michael Komasinski, CEO of Criteo, in […]