UM Doubles Down on Programmatic and Strategic

While UM has been involved in programmatic buying for nearly five years, it’s recently begun investing in a slate of technology to bolster its work in this area, says David Cohen, Chief Investment Officer at UM. Specifically, UM has created a “single-source view” across screens. “As usage has grown from PC and TV to over-the-top to […]

 

Adelphic Its Brings Mobile “Cookie Proxy” To Europe

Advertising on mobile cannot benefit from user-tracking, on-device cookie files like it can on desktop devices. So Adelphic made its own alternative to cookies, to help advertisers target not just mobile users but those same users across devices. “The fundamental challenge in the mobile landscape right now is the lack of a standard user identification method,” says Adelphic co-founder Jennifer […]

 

How Bots “Dress Up And Play Golf” To Defraud Advertisers: DoubleVerify CEO

By now, you might have already heard plenty about “bots” defrauding advertisers. But what are bots and how do they actually work? “Bots are not big server farms, they’re individual computers like your own that have been infected by some malware that was wrongfully downloaded -it might be sitting dormant until the botnet operator decides to […]

 

Wibbitz Auto-Magically Turns News Stories In To Videos: CEO

Newspaper newsrooms have been saying for years that their future is in video. But video remains hard and expensive to produce for organizations whose core competency is the “inverted pyramid” of text news stories. Enter Wibbitz, an Israeli company that wants to help them out. Wibbitz ingests client publishers’ news articles, runs artificial intelligence on the text and applies […]

 

BrightRoll’s COO Falck: Nielsen is Bringing Mobile Ads to “Parity” with Desktop with Digital Ad Ratings

While consumption in mobile video has been explosive, advertising has lagged due in large part to a lack of adequate user analytics.   That will change with the integration of Nielsen’s Digital Ad Ratings (DAR), says Bruce Falck, COO of programmatic video company BrightRoll.  The integration with DAR was announced yesterday at the BrightRoll Video Summit […]