Beyond the Buzz: Independence, Intelligence, Innovation, a Beet.TV Leadership Series at POSSIBLE 2025, presented by Innovid

Connected TV advertising promises to reach audiences with precision yet the path to achieving this is increasingly fragmented. For advertisers, this means not only understanding the shifting consumer behaviors and technological advancements but also fostering partnerships that can cut through the noise and deliver measurable business outcomes. That approach is central to PMG’s strategy, according […]

MIAMI – Building an in-house media operation isn’t anything special anymore. But when a major pharmaceutical company boasts of such an enterprise within its walls, it’s always worth paying more than a little attention. After all, as an advertising category, pharma is huge, as Kantar notes the industry spends roughly $18 billion a year on […]

MIAMI – “Bigness” is generally considered the ultimate endgame for independent agencies after a decade or so. A period of ad shop consolidation is always around one corner or the next.  But some agencies do find value in retaining their stand alone status. Icon Media Direct is one of them. Among the prized values of […]

The ability to accurately measure and understand cross-media advertising performance has become increasingly critical as consumers spread their attention across a fragmented media landscape. That’s why some like how independent measurement partners offer brands the flexibility to transform their data into actionable insights without the perceived constraints or biases that might come from walled gardens […]

Given the fragmented TV landscape, there’s not much viewers as a whole want from networks and the pay television subscriptions. Well, there are two things; viewers expect immediate access to content while maintaining flexibility in how they pay for it, according to Ajinkya “Jinx” Joglekar, the former CMO of DISH’s Sling TV. “Flexibility and control […]

The vast sums flowing into digital media demand accountability — but could the pursuit of perfect targeting collide with consumer privacy expectations? Advertisers face intense pressure to demonstrate return on investment, driving a desire for granular data on who sees ads and who buys products. But, for some, achieving this precision may be impractical. Finding […]

MIAMI – As the retail media industry evolves at breakneck speed, CVS Media Exchange (CMX) is doubling down on independence, data transparency and health-focused innovation to carve out a unique position among its peers. That’s the message from Melissa Gallo, head of client success at CMX, who says that while most brands juggle multiple media […]

Fragmentation and inefficiency are key challenges in the CTV space. The principals in the CTV market aim for an efficient supply chain that doesn’t erode value through excessive costs. That’s the assessment of one ad-tech boss who sees consolidation as one way to improve the landscape. Combining Mediaocean with Innovid offers a route to efficiency […]