Bank Of America Sees More Dynamic Segmentation As Addressable TV Grows

MIAMI – Having just dipped its toes into addressable television advertising, Bank of America is planning additional campaigns and looks forward to being able to do sequential messaging to specific consumer targets. “I think there’s a ton of opportunity in the space,” says SVP of Marketing Andrew Deming. The company’s overall goal is a shift […]

 

AT&T AdWorks’ Cordes On The Convergence Of Direct Mail, Addressable TV

MIAMI – AT&T AdWorks is seeing marketers in certain industry verticals redirect money from direct mail to addressable television advertising, along with using addressable TV for increased frequency against certain consumer targets. This synopsis by Brian Cordes, Director of Client Relations for AT&T AdWorks, was shared at the annual Beet Retreat this week. In an […]

 

Adobe’s Ad-Tech Consolidation Good News Industry, Publicis’ Bruinsma

MIAMI — That Lumascape is a pretty mess. In other words, customers like the new super-powers bestowed on them by ad-tech – but they are confused by a procession of vendors that all claim to do the same thing. That’s why Dan Bruinsma is looking forward to the kind of consolidation heralded by the latest big ad-tech M&A […]

 

Now Car Makers Can Find Specific Customers On TV, Through Videology

MIAMI — The auto industry is a pretty specific one. Despite the end products being badged by just a handful of marques, it is individual local dealers, and not the brands themselves, with whom customers end up transacting. Not only that. Despite copious research being carried out online, most purchases are overwhelmingly still made on the forecourt, […]

 
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