Not So FAST?: Dentsu’s Stockton Weighs Merits Of Scale & Data

In a media environment this complex, it seems like planners can earn their crust again. With new viewing options supplanting linear, but coming with a host of fragmentation, agencies have a role in picking the right mix of capabilities and inventory value. In this video interview with Beet.TV, Brad Stockton, Dentsu’s SVP of US national […]

 
 

Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham

Rocked by the withering of traditional ad identifiers, increasing privacy regulation, and increasingly fragmented audiences – advertisers are steadily regaining the ability to effectively use audience data across TV platforms. “Clean room” technology, through which media companies and advertisers connect and exchange data within the scope of privacy rules, are gathering pace. Once the domain of just […]