Anything Is Possible: The Rising Tide of Programmatic Streaming, a Beet.TV Leadership Series at POSSIBLE 2024, presented by Index Exchange
Olympics Will Give Brands Massive Live Audience on Streaming: NBCU’s Peter Blacker
MIAMI – The Summer Olympics in Paris will be another sign that the world has moved past the isolation of the pandemic as millions of people travel to France to see the global sporting event. Millions more will watch the games on television as NBC Universal expands coverage among a wide variety of sports on […]
Yahoo Brings Identity Solution To CTV, Starting With Paramount, Tubi, NBCU, FreeWheel
Yahoo is bringing its cookieless identity solution to Connected TV, to meet an “explosion” in CTV ads, in the latest example of identity technology finding application in TV advertising. According to its announcement: “With Yahoo Identity Solutions services including Yahoo ConnectID and Next-Gen Solutions, Yahoo DSP advertisers can continue to target and measure the performance […]