Apps Will Endure, Says Criteo’s Gösswein

COLOGNE — Ever since Apple opened up the App Store, it is clear mobile phone consumption has all been about apps. Could the rise of new mobile web technologies put the web back at the heart of consumers’ digital behavior that is now all about mobile? Criteo’s Alexander Gösswein thinks what will be will be – […]

 

GroupM’s Crockett Sees Improvement In Ad-Tech Practices

COLOGNE — Transparency and fraud issues allowed by ad-tech platforms are now clearing up, but there is still a way to go That is the assessment of the woman tasked with ensuring brand safety throughout Europe, the Middle East and Africa for the world’s largest media investment group. In this video interview with Beet.TV, GroupM EMEA […]

 

Brand Safety Institute Joins Fight Against Digital Advertising Criminals

COLOGNE – The newly formed Brand Safety Institute and the Trustworthy Accountability Group are pushing the digital advertising industry to invest billions of dollars to fight criminal elements in the same way as the financial services industry has done. It’s a two-step process consisting of “a short game and a long game,” says Mike Zaneis, […]

 

With Datorama Acquisition, Integration Rolls On At Salesforce

COLOGNE – At Salesforce, the acquisitions keep on coming, most recently that of AI-powered marketing intelligence and analytics platform Datorama. The company’s ongoing mantra is “integration” and it seems to have no shortage of assets to leverage in that quest. It all stems from what Chris O’Hara, VP, Product Marketing, calls the “fourth industrial revolution” […]

 

CNN Viewership Soars On OTT Devices Amid Political Turmoil

COLOGNE – In the midst of “one of the biggest stories of our lives, from a news perspective,” many viewers who don’t access CNN in the traditional way are watching CNNgo via connected televisions, with dwell and session times of “more than an hour and a half,” says Chris Berend, SVP, Global Video. “The audiences are coming to […]

 

How Personalization Drives Spotify Ads: Bertozzi

COLOGNE — Music is inherently personal. And, when Daniel Ek co-founded Spotify a decade ago, it didn’t take long for the company to embed that fact in the software. Soon, playlists became the order of the day. But that is not the only way music personalization can manifest. And listeners themselves may not be the […]

 

Trade Desk’s Forbes Calls For Unified UK TV Metrics

COLOGNE — Brands’ demand to buy TV ads on connected TV sets with new targeting capabilities is growing and bringing new kinds of advertisers in to the market – but the powers that be must come together to capitalize on the opportunity. That is the call from one of the leading advertising demand-side platforms, when […]

 

On Rocket Fuel Anniversary, Sizmek’s Grether ‘Puts AI On Steroids’

COLOGNE — When Sizmek acquired Rocket Fuel in 2017, it was a deal that reset expectations for the ad-tech outlook, closed a chapter on Rocket Fuel and gave Sizmek access to power artificial intelligence power. On the first anniversary of that acquisition, Sizmek says the company can now offer a tightly integrated, native AI capability for his […]

 

Addressable TV Hits A Turning Point: Amobee’s Block

COLOGNE — It has been a slow burn for years, but now it seems to be catching fire. With 15% of of marketers now using addressable or advanced TV targeting, and another 20% to 30% more planning to do so, according to the ANA and Forrester, the opportunity finally looks like it has become real. […]

 

Privacy Will Force Broadcasters To In-House Platforms: VideoAmp’s Prasad

COLOGNE — Over the last couple of years, we have all become familiar with the possibility that media agencies could be “disintermediated” as ad buyers pull certain key functions in-house in a quest for transparency and control. But could the same happen on the sell side, and why? VideoAmp chief strategy officer Jay Prasad thinks […]

 

VICE Media’s Delport Accuses DSPs Of Censoring Brand-Safe News

COLOGNE — VICE Media has rarely been afraid to pull its punches, always keen to make waves with news from the margins. But how can a company that wants to be ad-funded keep ad-buying brands happy amid all the controversy and harshness of real life? In this video interview with Beet.TV, VICE Media international and […]

 

FreeWheel’s Clark Sees Growing TV Unity, A Ready Buy-Side

COLOGNE – There are cultural and regulatory differences, but the television industry in Europe and the United States realizes it needs more unity to meet advertisers’ expectations. And the buy-side is ready to go, even though more tools are needed to fully realize advanced TV, according to FreeWheel’s Dave Clark. From his position as GM, […]

 

New Criteo Platform: ‘Beyond Digital’ For Acquisition, Conversion & Reengagement

COLOGNE – As it extends beyond its roots of helping retailers with consumer ad retargeting, Criteo is building a new tech stack around platforms to help online retailers monetize their inventory. “They know we are sitting on a pile of data and data is gold, and they want to know how to use it,” says […]

 

VICE Media “Everywhere” Unifies Advertising Buys Across All Platforms

COLOGNE – With its global programming footprint projected to reach more than 80 territories by year’s end, VICE Media today announced VICE Video Everywhere to make buying its advertising easier across mobile, digital and linear platforms. “The market is crying for more video. There is a huge shortage on that market,” says Dominique Delport, who […]

 

Powered By AI Insights, Sizmek Offering Will Unite Advanced-TV Inventory

COLOGNE – The world’s largest independent buy-side advertising platform, Sizmek, says it will roll out an advanced-television solution that fully integrates linear, addressable and connected-TV advertising inventory. It will be powered by artificial-intelligence insights derived from digital advertising to TV for optimal targeting, reach and frequency across full campaigns. In this interview today at the […]

 

mParticle’s Katz On The Challenge Of Unifying Data

When you are operating across multiple devices and channels to reach consumers that have fragmented in the last few years, you soon run up against a big problem. Those devices each throw off different data streams. Add that to the unique data sets also created when you buy ads through multiple places. It’s enough to […]

 

CDPs Are The CRM For B2C: mParticle’s Katz

If you were thinking it has been some time since the advertising world saw another technology acronym introduced, get ready to welcome the “CDP”. After DSPs, DMPs and SSPs, chat about “Customer Data Platforms” has been getting louder in 2018. But what is a CDP and what is their future? In this video interview with […]

 
1 2