FreeWheel Council Research: Consumer Ad Experience Tops Agency, Brand Concerns

LOS ANGELES – More than half (52%) of 250 agency and brand leaders surveyed by the FreeWheel Council for Premium Video believe that improving the video ad experience for consumers is the biggest challenge for the industry. The findings underscore the need for creative diversity so that messaging is appropriate across all screens. Given the 2017 […]

 

ANA’s Liodice: Brand Marketers Must Rein In Digital Issues That ‘Confound And Confuse Us’

LOS ANGELES – The last few years have been contentious times between advertisers and their agencies on a number of fronts in their day-to-day relationships. But as the CEO of the Association of National Advertisers gathers with his agency counterparts, Bob Liodice puts the onus on brand marketers to rein in the digital supply chain […]

 

In A First For OTT, Roku Moves From Audience Measurement To Demographic Guarantees

LOS ANGELES – Two years after Roku starting working with Nielsen on audience measurement it’s become the first OTT platform to offer demographic guarantees based on Nielsen Digital Ad Ratings. “It’s a huge mile marker for our industry,” Jim Lombard, Head of Advertising Sales, says in this interview today with Beet.TV during a break at […]

 
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