MediaMath Partners with Peer39 for Alternative to “Blunt” Keyword Blocking

While traffic has soared at many news sites during the pandemic, digital advertising has declined as marketers have pulled back on budgets and many are using keyword blocking to keep their marketing messages away from words mentioning coronavirus or COVID-19. MediaMath, one of the industry’s leading DSP’s, is urging marketers not to use “blunt” keyword […]

 
 

Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery

VIA BEETCAM — The brand safety leader at the world’s biggest media-buying agency is urging advertisers – blacklisting ad inventory against coronavirus news stories could kill newspapers and, with them, democracy. Last week, Comscore said 22% to 30% of all ad impressions were appearing in coronavirus-related content. Such content is now being widely blacklisted by […]

 
 

Don’t Block Virus News: IAB’s New President Warns Advertisers

VIA BEETCAM — The new president of the Interactive Advertising Bureau (IAB) says he expects an encouraging response from advertisers and agencies whom he had asked to cease bypassing COVID-19 news content. IAB president David Cohen, who just joined from IPG’s Magna, published an IAB article, How Brands and Agencies Can Save American Lives in […]