Beet Activations in Cannes Lions 2017

This will be our biggest Cannes yet:  Here’s a quick guide to our activities:

La Maison du Beet

Our home is the MEC conference space, La Côte Salon, ground floor of the Carlton.


2:00 – 3:20 p.m.

AI Forum  w/ Weather, IBM and Watson  w/ Jordan Bitterman, Carl Fremont and Mark Sagar of Soul Machines (Carlton/La Côte Salon)

6:30 – 8:00 p.m.

Beet Retreat Alumni Reunion hosted by Tim Castree, Global CEO of MEC/Maxus. Tim will keynote the next Beet Retreat. (Carlton/La Côte Salon)


6:30  – 8:00 p.m.

The Mastercard Automated Advertjsing Rooftop Panel w/Dentsu Aegis, GroupM, Hearts & Science (Omnicom) & IPG  (Le Rooftop)

9:00  p.m.

“Media Under the Moonlight,” the Nielsen + Beet.TV Yacht Party,  Quai Jette Albert Edouard


9:30 – 11:30 a.m.

FreeWheel TV Forum w/ Comcast, Dentsu, ESPN, FOX, NBCU, Magna, MediaLink & Publicis (Comcast Beach)


10:00 — 11:30 a.m.

Advanced TV Summit w/ Alphonso, A+E Networks, MEC, MediaLink, Videology & 605   (Carlton/La Côte Salon)


Please visit these individual event pages to register to attend.

To join us on Tuesday night for our yacht party with Nielsen, please let us know directly. The event is oversubscribed.  Send an email to if  you would like to join us.

The FreeWheel event on Wednesday has very limited seating and is by invitation only.

Regarding the Beet Retreat alumni event on Monday, we welcome all our alumni with a guest.  If you are coming, please RSVP by next Wednesday to

Hope to see you soon!