The New TV Ecosystem

A FreeWheel Leadership Forum at Cannes Lions

produced in partnership with Beet.TV

Powered by consumer choice, new devices and a vast amount of premium of programming, a transformed TV ecosystem is emerging. It is providing marketers and programmers with new opportunities. This new ecosystem will be explored in a 90-minute program.

Participants will be:

David Cohen
President, North America, Magna

Lucas Cridland
President, Amplifi US, Dentsu Aegis Network

Marcien Jenckes
President, Advertising, Comcast Cable

Eric Johnson
EVP, Global Advertising Revenue, ESPN

Michael Kassan
CEO MediaLink (moderator)

Joe Marchese
President of Advertising Revenue, FOX Networks Group

Dave Penski
CEO, Publicis Media Exchange, Americas

Jack Rotherham
Chief Marketing Officer, FreeWheel (Host)

Matt Spiegel
Managing Director, MediaLink (Moderator)

Ben Winkler
Chief Investment Officer, OMD  

Linda Yaccarino
Chairman, Ad Sales & Client Partnerships, NBCUniversal  

Wednesday, June 21

Pre-event reception 9:30
Session: 10:00 – 11:30

Comcast Beach | Plage Goéland
Boulevard de la Croisette

By invitation only.


The sessions will be produced as a video series published by Beet.TV

For more information about FreeWheel at Cannes Lions, visit this page.