Extreme Reach Expands Into Talent Rights; Grows Web, TV Ad Distro Business

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By on 02/08/2012 8:44 AM @daisywhitney

Boosted by its recent acquisition of talent rights management shop Spotlight Business Affairs, TV and Web video platform provider Extreme Reach plans to hire 140 additional employees this year, bumping its head count to 300 by year-end, the company's CEO John Roland told Beet.TV in this interview.

What's more, Extreme Reach has been growing revenues by 300% each year since its founding three years ago, and Roland expects more growth this year especially as talent rights become a more vital part of managing cross-platform ad buys. Extreme Reach is an infrastructure provider that manages the process of delivering commercials to TV stations, online video sites, and mobile and social outlets on behalf of its more than 2000 clients. Extreme Reach opened an office in Detroit last month to service auto clients.

Roland explained that talents rights and payment have become more vital as brands push out ads to multiple platforms. Marketers need to make sure they have the rights to air those spots in various mediums and they also need to pay the talent, Roland said. That's why those capabilities have been added to the Extreme Reach toolset, in addition to ad serving, distribution and management, he said.

 

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