SAN FRANCISCO – As consumers watch video across devices such as a computer, mobile phone, or tablet, it's important for programmers to continue monetizing the content across those screens, said Dounia Turrill, SVP Client Insights at Nielsen, during a recent interview with Beet.TV at the OMMA Video conference.

Continue reading “Monetizing Ads Across Multiple Screens is Essential for Programmers, Nielsen’s Turrill”