Despite uncertainty in the overall economy, publishers such as CBS and Hulu both say that demand remains strong for online video ads and inventory. "The demand is still voracious," said Ken Lagana, SVP Sales, CBS Interactive during the recent Beet.TV Online Video Leadership webcast.
His forecast was echoed by Kevin McGurn, VP Sales at Hulu, who said the market is strong and business is growing overall for online video, driven in part by the strength of the recent TV upfront. In fact, Forrester predicts "strong growth" for online video ads for the next five years as more high-quality inventory comes online, said Michael Greene, analyst at Forrester Research.
This is a highlight of the August 23 Beet.TV Online Video Leadership webcast. The entire session can be found here.