SAN FRANCISCO — Revision3 is experimenting with offering more shows live as well as on-demand, the company's CEO Jim Louderback told us at the recent Beet.TV online video roundtable in San Francisco.

Earlier this year, the Web TV company began recording its gaming show "Co-Op" live so viewers can watch the show online as it happens on and Justin.TV, with the recorded version hitting the Web about six hours later.

Expect Revision3 to offer live online versions of more of its shows throughout the year because the programming strategy helps strengthen the relationship between the show, the hosts, and the core fans, Louderback said. About 5% of the "Co-Op" audience has been tuning in for the live version.

Daisy Whitney, Senior Producer