New YouTube Auto Captioning Aids Search, Usability, and the Hearing Impaired

By on 12/17/2009 10:40 PM @daisywhitney

MOUNTAIN VIEW, CA — YouTube recently added automatic captioning to its videos, in a move that has far-reaching implications for the deaf and hard-of-hearing, international users, and publishers who seek increase search optimization.

I traveled down to Google’s headquarters yesterday to meet with Ken Harrenstien, a software engineer at Google who helped develop the system.

While YouTube has offered captioning capabilities since 2006, the new features make the process of adding them easier on some videos and also lets creators time up the captions to the spoken words in a video, Harrenstien explained through an interpreter. (His wife Lori served as his interpreter during our visit.)

In addition, the captions can be translated into 51 languages making many English-language videos accessible around the world now.

But there’s also a strong business case to be made for captions because they improve the searchability of videos. “Because captions are text — guess what? You can search them. And at Google we can use that to find out where exactly in a video there is a short snippet,” he explained.

Adding captions can help grow views for publishers, he said. “Hopefully it will make it easier to add captions and I think very soon we will start to notice that it really makes a difference in how many people watch their videos.”

The technology works by linking Google’s automatic speech recognition technology with the YouTube caption system, Harrenstien explained. The automatic captioning is only available on a few channels, including PBS, National Geographic, and Duke University. In time, the goal is to expand that capability to all videos, we are told.

But any YouTube creator can use the automatic timing tool, which lets a user upload text when they post a video. YouTube then matches the spoken words to the written ones creating captions, Harrenstien explained.

From a personal standpoint, Harrenstien said he has dreamed about this technology for a long time. Because he has three young children, he doesn’t have much time to watch videos, but now he said he can understand the ones they are watching.

Here’s a story on the new captioning program by Miguel Helft of The New York Times.

Daisy Whitney, Senior Producer

Update 12/21:  We have created this transcript below and uploaded it to YouTube which created the automated captions in the YouTube video we have posted here.  Came out really well.

Video Transcript

Daisy Whitney:  Hey there, I’m Daisy Whitney reporting for Beet.TV and NBC Bay Area here at Google’s headquarters. Google recently introduced automatic captioning for its videos on YouTube and we’re going to talk about what that means and what it means for users with a software engineer.

So Ken, you have some interesting updates with what’s happening with YouTube and captions. Can you walk us through some of the new products, updates that you have?

Ken Harrenstien:  Sure. Two things we just announced a few weeks ago: 1) automatic captioning and 2) automatic timing. And to me it’s some of the most important things that we’ve done so far. Obviously the captions themselves are very important for many reasons. Would you like me to explain the reasons?

Daisy Whitney: Yes I would.

Ken Harrenstien:
  Sure. Okay. Well obviously we need captions for someone like myself when I watch video. Two, there’s other people who speak a different language but can understand English if they read it or another language, and the captions allow us to translate the language to theirs. So it’s not just access to me, a deaf person, but it’s access for the world. The third, we have people who, for whatever reason, like to have the sound off. Maybe their busy, maybe they’re on a train, on a bus, maybe it’s at night and they don’t want to wake up somebody.

And forth, because captions are text, guess what, you can search on that text. And at Google, we can use that, for example, to find exactly where in the video you have a special snippet and jump straight to that part of the video. And for a short video maybe it doesn’t matter, but for a movie, ooh wow, it really helps a lot. And if you’re searching for a class lecture on physics, maybe you want to skip the boring parts and go straight to what you need to know.

Daisy Whitney:  So it improves searchability on YouTube?

Ken Harrenstien:  Yes. Now, I need to follow up. Two things I want to add. Basically it makes it easier to create captions for videos because we have so much content now. The number is every minute we have 20 hours of more video being uploaded to YouTube. That’s a lot. I mean, a lot of videos are already captioned, but it’s just a very small amount compared to what’s coming in.

So I figured, fortunately the timing is right to hook up a lot of important things at Google and hook them together to make this happen. We linked speech recognition to the technology. Suppose you have a video; it doesn’t yet have captions. The captions are uploaded by the people who own the video. I think it’s easy, but for many people it’s not easy. They have to type the words, they have to find the time, they have to upload the file, so some people don’t bother. But now, if we can recognize the speech in the video, we can generate captions for you. That’s early–it’s only available on a few educational channels and government channels and we’re trying to roll it out as fast as we can.

But the second thing, automatic timing. Suppose okay you’re willing to type in the words for the transcript–that’s all you have to do. You upload that file and we will use speech recognition to find out when those words were spoken and change them into captions. We actually use that technique ourselves at Google for a lot of YouTube videos.

Daisy Whitney:
  So if I upload this video to YouTube, what do I need to do as a user? Do I need to create a transcript and upload that transcript so that there can be captions for this video for instance?

Ken Harrenstien:
  Okay, there’s two things you can do. First, if you were one of the partners for whom this is enabled, then we will do speech recognition for you. It won’t be perfect, but you can take that, fix it up, and upload it as real captions and it will be perfect. Or the second thing we can do. Often you can write down the transcript of what people say in the video, upload that file, and we will do the rest. And I hope you do!

Daisy Whitney:
  Who are your partners right now for whom you do the automatic captioning? And is your goal at some point to do automatic captioning for every video? Is that even possible?

Ken Harrenstien:  Obviously because of our, I mean Google’s, mission statement, we want to make everything accessible to everyone. And we will get there someday, maybe. But for now, the list of partners, we have that on our blog post. We just recently added a lot more. Sorry I forget the list.

Daisy Whitney:
We’ll get it. We’ll look it up. What do you see as the value for publishers and content owners?

Ken Harrenstien:  Hopefully we’ll make it so much easier for them to add captions and then they will. And if they can’t, for whatever reason, we will do the best we can. And I think very soon we will start to notice that it really makes a difference in how many people watch their videos.

Daisy Whitney:  More views. What does it mean for you personally?

Ken Harrenstien: Well I’ve dreamed about this for many years of course. It’s a funny thing, I don’t have a lot of time to watch videos myself because I have three small children, but if they want to watch something, I like to understand what they’re watching too. So it’s great.

Daisy Whitney:
That is great. Thank you so much.

Recent Videos
image
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee

PALM SPRING — Look out; there’s a new piece of ad-tech lingo on the block. So-called “header bidding” has emerged as “one of the primary drivers of growth in programmatic for publishers over the last year”, according to OpenX monetization VP Qasim Saifee. So what is it? ...

image
Nielsen Onboarding TAM As Measurement Wars Heat Up

PALM SPRINGS – After comScore’s merger with Rentrak to combine multi-platform media measurement, it’s over to you, Nielsen. Ad agency Group M chairman Irwin Gotlieb last year told Beet.TV media measurement is broken because measurers are using the wrong yardstick in the multi-screen era. ...

image
Deloitte Gets In To TV Tech Tools Game: Ledger

LAS VEGAS — These days, it seems it is no longer enough for a consulting firm to just offering consulting advice – you have to back it up with implementation, too. That’s what Deloitte is doing by partnering with three software providers to wrap up their offerings as one of its own, the ...

image
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck

When programmatic ad trading entered the marketplace in the form of real-time buying from open online ad networks, many publishers feared it would devalue their inventory. But, slowly, publishers have begun to exert controls to keep pricing higher than that. Now rates could rise higher again, one exec ...

image
One Screen Good, All Screens Better: Bloomberg’s Caine

PALM SPRINGS — Bloomberg appears to have been undergoing a renaissance lately, with a line-up of strong products and a solid identity running across its many media outposts. In the latest new advertising tie-up, Bloomberg Media has sold a sponsorship for the green room, during its new Bloomberg Go ...

image
Hearst Reaches Maturity With Programmatic: Parker

Time was, newspaper folk sneered with apprehension at the rise of programmatic methods of digital ad trading, fearing automation in real-time open markets would devalue their ad inventory. But times have changed, and those publishers which have dipped their toe in the water are finding growing returns on ...

image
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

PALM SPRINGS — The merger of media measurement houses comScore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers. According to comScore, the new entity can now see 260 million desktop screens 160 million mobile phone screens 95 million ...

Screen Shot 2016-02-01 at 12.05.34 AM
Turn’s New CEO On Video And The ‘Three-Legged Stool’

PALM SPRINGS — The world of advertising demand-side platforms is so new, most people may only have dealt with one or two. Bruce Falck says he has worked for five. Falck spent just four months as Brightroll’s COO until Yahoo acquired the company, last year joining Turn, the ad tech platform which ...

image
Sourcepoint Barokas’ Melds Ad Transactions To Beat Blockers

If you believe some of the market research about the prevalence of consumer ad blocking, the sky is falling on a publishing industry that has long depended on advertising. Those surveys may or may not be wholly accurate, but Ben Barokas is intent on solving the problem. Whilst working as general manager of ...

image
Genesis Media Figures Out Out-Stream: CEO Yackanich

LAS VEGAS — When should you put an in-article video ad on a page – and when should you hold back? Two-year-old Genesis Media of New York is an ad tech platform aiming to sensitively place auto-playing out-stream video ads, a format that is gaining in popularity. “Video ad formats are easy ...

image
Adobe’s TVMM Is First OTT TV SSP: Videology’s Gaskamp

LAS VEGAS — Back in December, Adobe updated its Primetime ad platform with TV-buying capability, dubbed TV Media Management (TVMM), powered partly by Videology. The feature aims to let broadcasters plan and package up ad slots in their over-the-top (OTT) offerings. So, what is the big idea? ...

image
Netflix Could Make $8bn From Ads: Analyst Broughton

LONDON — What if Netflix started running ads? It is a topic that has previously been debated here on Beet.TV, with one exec betting: “They’re going to have to start to deploy some type of advertising model to recoup some of the revenue that they’re spending on this programming.” A new ...

loader