New YouTube Auto Captioning Aids Search, Usability, and the Hearing Impaired

By on 12/17/2009 10:40 PM @daisywhitney

MOUNTAIN VIEW, CA — YouTube recently added automatic captioning to its videos, in a move that has far-reaching implications for the deaf and hard-of-hearing, international users, and publishers who seek increase search optimization.

I traveled down to Google’s headquarters yesterday to meet with Ken Harrenstien, a software engineer at Google who helped develop the system.

While YouTube has offered captioning capabilities since 2006, the new features make the process of adding them easier on some videos and also lets creators time up the captions to the spoken words in a video, Harrenstien explained through an interpreter. (His wife Lori served as his interpreter during our visit.)

In addition, the captions can be translated into 51 languages making many English-language videos accessible around the world now.

But there’s also a strong business case to be made for captions because they improve the searchability of videos. “Because captions are text — guess what? You can search them. And at Google we can use that to find out where exactly in a video there is a short snippet,” he explained.

Adding captions can help grow views for publishers, he said. “Hopefully it will make it easier to add captions and I think very soon we will start to notice that it really makes a difference in how many people watch their videos.”

The technology works by linking Google’s automatic speech recognition technology with the YouTube caption system, Harrenstien explained. The automatic captioning is only available on a few channels, including PBS, National Geographic, and Duke University. In time, the goal is to expand that capability to all videos, we are told.

But any YouTube creator can use the automatic timing tool, which lets a user upload text when they post a video. YouTube then matches the spoken words to the written ones creating captions, Harrenstien explained.

From a personal standpoint, Harrenstien said he has dreamed about this technology for a long time. Because he has three young children, he doesn’t have much time to watch videos, but now he said he can understand the ones they are watching.

Here’s a story on the new captioning program by Miguel Helft of The New York Times.

Daisy Whitney, Senior Producer

Update 12/21:  We have created this transcript below and uploaded it to YouTube which created the automated captions in the YouTube video we have posted here.  Came out really well.

Video Transcript

Daisy Whitney:  Hey there, I’m Daisy Whitney reporting for Beet.TV and NBC Bay Area here at Google’s headquarters. Google recently introduced automatic captioning for its videos on YouTube and we’re going to talk about what that means and what it means for users with a software engineer.

So Ken, you have some interesting updates with what’s happening with YouTube and captions. Can you walk us through some of the new products, updates that you have?

Ken Harrenstien:  Sure. Two things we just announced a few weeks ago: 1) automatic captioning and 2) automatic timing. And to me it’s some of the most important things that we’ve done so far. Obviously the captions themselves are very important for many reasons. Would you like me to explain the reasons?

Daisy Whitney: Yes I would.

Ken Harrenstien:
  Sure. Okay. Well obviously we need captions for someone like myself when I watch video. Two, there’s other people who speak a different language but can understand English if they read it or another language, and the captions allow us to translate the language to theirs. So it’s not just access to me, a deaf person, but it’s access for the world. The third, we have people who, for whatever reason, like to have the sound off. Maybe their busy, maybe they’re on a train, on a bus, maybe it’s at night and they don’t want to wake up somebody.

And forth, because captions are text, guess what, you can search on that text. And at Google, we can use that, for example, to find exactly where in the video you have a special snippet and jump straight to that part of the video. And for a short video maybe it doesn’t matter, but for a movie, ooh wow, it really helps a lot. And if you’re searching for a class lecture on physics, maybe you want to skip the boring parts and go straight to what you need to know.

Daisy Whitney:  So it improves searchability on YouTube?

Ken Harrenstien:  Yes. Now, I need to follow up. Two things I want to add. Basically it makes it easier to create captions for videos because we have so much content now. The number is every minute we have 20 hours of more video being uploaded to YouTube. That’s a lot. I mean, a lot of videos are already captioned, but it’s just a very small amount compared to what’s coming in.

So I figured, fortunately the timing is right to hook up a lot of important things at Google and hook them together to make this happen. We linked speech recognition to the technology. Suppose you have a video; it doesn’t yet have captions. The captions are uploaded by the people who own the video. I think it’s easy, but for many people it’s not easy. They have to type the words, they have to find the time, they have to upload the file, so some people don’t bother. But now, if we can recognize the speech in the video, we can generate captions for you. That’s early–it’s only available on a few educational channels and government channels and we’re trying to roll it out as fast as we can.

But the second thing, automatic timing. Suppose okay you’re willing to type in the words for the transcript–that’s all you have to do. You upload that file and we will use speech recognition to find out when those words were spoken and change them into captions. We actually use that technique ourselves at Google for a lot of YouTube videos.

Daisy Whitney:
  So if I upload this video to YouTube, what do I need to do as a user? Do I need to create a transcript and upload that transcript so that there can be captions for this video for instance?

Ken Harrenstien:
  Okay, there’s two things you can do. First, if you were one of the partners for whom this is enabled, then we will do speech recognition for you. It won’t be perfect, but you can take that, fix it up, and upload it as real captions and it will be perfect. Or the second thing we can do. Often you can write down the transcript of what people say in the video, upload that file, and we will do the rest. And I hope you do!

Daisy Whitney:
  Who are your partners right now for whom you do the automatic captioning? And is your goal at some point to do automatic captioning for every video? Is that even possible?

Ken Harrenstien:  Obviously because of our, I mean Google’s, mission statement, we want to make everything accessible to everyone. And we will get there someday, maybe. But for now, the list of partners, we have that on our blog post. We just recently added a lot more. Sorry I forget the list.

Daisy Whitney:
We’ll get it. We’ll look it up. What do you see as the value for publishers and content owners?

Ken Harrenstien:  Hopefully we’ll make it so much easier for them to add captions and then they will. And if they can’t, for whatever reason, we will do the best we can. And I think very soon we will start to notice that it really makes a difference in how many people watch their videos.

Daisy Whitney:  More views. What does it mean for you personally?

Ken Harrenstien: Well I’ve dreamed about this for many years of course. It’s a funny thing, I don’t have a lot of time to watch videos myself because I have three small children, but if they want to watch something, I like to understand what they’re watching too. So it’s great.

Daisy Whitney:
That is great. Thank you so much.

Recent Videos
image
Ooyala Taps Microsoft Azure for Cloud Solutions

LAS VEGAS – Ooyala, the digital video services company, which has been expanding its offering as a “TV Everywhere” platform for big broadcasters including Univision, has entered an agreement with Microsoft for its Azure, cloud-based platform, explains Jonathan Wilner, VP for Products, in ...

image
Microsoft Unveils Skype TX, a Studio-Grade Solution for Broadcasters

LAS VEGAS – As television, digital, radio and even live events come together, Skype has found a place in the middle of that convergence, connecting people worldwide via live television and digital, says Angie Hill, general manager of consumer marketing at Skype, in this interview with Beet.TV at the 2014 ...

image
UGC-Based Broadcast is #1 New Syndicated Show in U.S.

LAS VEGAS – The manpower and resources behind local news have shrunk but the time frames have not, leading to a lot of repetition in news programs, says Phil Alvidrez, executive in charge of production for RightThisMinute, a TV show that publishes online video content – and tells the story behind it – ...

image
Dolby Readying “Cinema-Like” Audio for Mobile Video

LAS VEGAS – With the advancement in second-screen and mobile technology as companies like Apple and Amazon rolled out mobile devices that could support high-definition video, consumer expectation for high-quality sound on their tablets and phones increased, says JC Morizur, senior director of professional ...

image
Live Video Streaming Format MPEG Dash Embraced by Akamai, Google, Adobe, Microsoft others

LAS VEGAS – MPEG Dash — the emerging live video format for cross-platform streaming, has picked up considerable traction over the twelve months with the participation of major players including Google’s YouTube, Microsoft’s Azure, Adobe Primetime and Akamai, explains Will Law, Chief ...

image
Microsoft says Streaming Olympics was Turning Point for its New Cloud Offering

LAS VEGAS —  Microsoft’s global, cloud-based platform for delivering video, called Azure, is gaining momentum and customer wins in the aftermath of its successful streaming of the Winter Olympics, says Bob DeHaven, GM of Worldwide Communications and Media, in this interview with Beet.TV The ...

image
Microsoft Announces Support for Fast-Emerging Streaming Standard MPEG-Dash

LAS VEGAS  – One of the top stories from the NAB Show was the accelerated support of streaming  video standard MPEG-Dash, perhaps  most notably with the announcement from Microsoft that it will support Dash with its media solutions. At NAB, we interviewed Iraj Sodagar, Principal Multimedia Architect ...

image
Making Content Marketing Accountable To Drive Business, MediaCom’s Sean Black Explains

Content marketing has always been a part of advertising, but the big difference is that content is finally accountable, says Sean Black, Managing Partner and Group Digital Director at MediaCom, during an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. ...

image
Branded Video Must be Tailored to the “Venue,” Mindshare’s Migliozzi

Branded video performs best when it’s tailored properly to the platform, says Joe Migliozzi, Digital Lead at Mindshare NA, in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. “The consumers are defining the platforms for the brand. If ...

image
Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen’s Amit Seth

SAN FRANCISCO – While measurement tools like Nielsen’s OCR allows TV ad buyers to identify online audiences to match TV buys, which are primarily for “make goods,” there are strong headwinds against changing the way that TV ads are sold via upfronts and other conventional means, ...

image
Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard

SAN FRANCISCO — Programmatic ad trading techniques could eliminate costs and cut time by bringing ad buying in to the digital 21st century, says one ad tech vendor. “The way that TV is bought has been the same way since the Mad Men days – I pick up the phone, I do a deal,” says ...

image
Ad Buyers Want Linear TV Sales To Go Programatic, Experts

SAN FRANCISCO — IPG’s insight agency Magna Global is using the current TV upfronts, the annual process by which TV networks sell advertising inventory for the year ahead, to push cable networks to adopt programmatic trading techniques. Says Magna Global USA president Kristi Argyilan: ”We ...

loader