“Is TV Ad Land Going Programmatic?” a Beet.TV Leadership Summit, hosted by Xaxis, presented by Videology

xaxis videology

The automation of media buying, which has become pervasive in the digital world, is inexorably coming to television planning and buying.  While not necessarily  auction based,  the tools of programmatic ad operations are becoming part of the linear television media world.   This development has major  implications for brands, their agencies, broadcasters and a range of technology providers.

These topics will be explored at three-hour session with industry leaders taped for publication on Beet.TV

Featured speakers

  • Brian Gleason,  Managing Director, Xaxis, North America
  • Rich Astley , General Manager of Product, Videology
  • Bud Breheney, Chief Commercial Officer, Kantar Media
  • Evan Hanlon, Manager, Audience Strategy, Xaxis
  • Gibbs Haljun, Managing Director, Media Investment, GroupM
  • Stefan Maris, Senior Global Product Manager, Civolution
  • Mark McKee, SVP, Global Marketing & Strategy, Videology
  • Nicolle Pangis, President, Real Media Group
  • James Powell, Managing Director, Mindshare
  • Ashley J. Swartz, CEO, Furious Minds (Moderator)
  • Jay VanDerzee, Head of Sales, Google Media Platforms

Tuesday, December 10
9:00 – noon

Xaxis (GroupM Worldwide)
498 Seventh Avenue, New York
Contact:  info@beet.tv