Branded video has emerged as the hottest marketing approach for advertisers. At the recent Cannes Festival, the “branded entertainment” track was the fastest growing with submissions. Media agencies, creative shops and new boutiques are lining up to produce digital-specific video content.
But in the midst of this expansion, there are questions and challenges: how and where does that content get published, discovered, and consumed? How do brands make sure their content reaches the right audience? And how do we calculate ROI on the heavy investment in custom content?
These and related topics will be explored in a three-hour, high-level summit produced by Beet.TV The event will involve 12 senior level agency, brand and publishing executives. All participants will be featured in 8 minute fireside chats and rapid fire panels. All videos will be produced for Beet.TV and for wide syndication.
The event is being sponsored by Jun Group.
*Gian Fulgoni, Co-Founder and Executive Chairman, comScore
*Cristel Turner, Director, Brand Advertising, Strategy & Business Marketing at U.S. Cellular
*Andy Plesser, Executive Producer and Founder, Beet.TV
*Spencer Bahler – Managing Director, Chicago, Maxus
*Jim Cridlin – Managing Director, Digital Innovation and Strategy, Mindshare
*Vincent Geraghty Executive Director of Production, Leo Burnett
*Chris Hiland, Chief Strategy Officer, BPN (IPG Mediabrands)
*Jonathan Hoffman – President, ZeroDot, SMG
*Len Kendall, Director of Social Marketing. Havas Media Worldwide
*D.J. Reali – SVP, Ad Sales and Agency Partnerships, The Weather Company
*Mitchell Reichgut, CEO, Jun Group
*Tom Weeks, SVP Group Brand Content Director, LiquidThread (SMG)
Networking Breakfast: 8:30 – 9:00
Sessions: 9:00 – noon
Soho House, 113-125 North Green Street