TV has become an outcome-driven medium, catching up to the insights gleaned from digital video. The series will explore how buyers and sellers are creating a new marketplace around TV advertising performance.
Interview topics will include:
- Evaluating TV as a performance channel
- Facing Market demands for TV advertising
- Achieving precision in TV attribution
- Thinking of TV beyond linear
To suggest an interviewee for the series, please contact Katy Charles katy@beet.tv
