Agenda

Agenda is subject to change

4:00 p.m.

Welcome
Andrew Snyder, Meredith Corporation

Opening Remarks
Rob Norman

Television is Responding to Consumer Preference, Finally
Joe Marchese, FOX, interviewed by Rob Norman

Data is the New TV Currency
Kristin Dolan, 605 interviewed by Rob Norman

Data Powered Creativity
Nancy Reyes, TBWA interviewed by Rob Norman

The Transformation of the TV Marketplace
Laura Desmond, Eagle Vista Partners moderator with Mike Rosen, NBCU, Allison Metcalfe, LiveRamp and Vikram  Somaya, ESPN

New Data, New Decisions
Ashley Swartz, Furious Corp moderator with Walt Horstman, TiVo

MVPD’s Are Powering a New Era of Addressable TV
David Kline, Charter and Ben Tatta, 605, a dialogue

The Changing Marketplace: A Buy-Side POV
Rob Norman moderates Doug Ray, Dentsu Aegis and Lyle Schwartz, GroupM

Less is More: Video Scarcity & The New Calculus of Buying TV
Pooja Mihda, true[X} with moderator Ben Winkler, OMD

Where is TV Advertising Heading
Chris Geraci, Omnicom Media Group, moderator Ben Winkler, OMD

Blockchain Looming Large for the Media Business
Babs Rangaiah, IBM with moderator Rob Norman

Get Involved:  Make a Difference
Phil Cowdell, GroupM & Olga Ramos, Boys & Girls Clubs of Puerto Rico and Andy Plesser

Reception follows at 6:15