a Beet.TV Leadership Series
produced at the 2023 TV Upfronts
presented by
Long anticipated, the 2023 TV Upfronts will mark a dramatic realignment of the television advertising marketplace. Programmers will offer their inventory via a range of platforms from their linear and streaming networks, to FAST channels and others.
For buyers, the new marketplace will offer new opportunities along with complexities in cross-screen investment. Not just selling on audience demos, the new marketplace is being delivered via hyper-focused audience targeting, incremental reach and other factors. New currencies are coming into the mix, providing both targeting and measurement of impact.
Consumer demand, experience and expectations are key to this transformation around ad load, frequency and creative execution. Beet.TV will be covering these and other aspects during the TV Upfonts. We are not covering the anticipated pricing of the marketplace.
Production and Distribution
Interview sessions typically are done in less than 20 minutes. Published videos are 5-8 minutes in length. Videos will be published on Beet.TV, its syndication network and through its social media channels.
To arrange an interview, please contact Katy Charles, Chief of Operations at Beet.TV – katy@beet.tv.