Project OAR Gets Rolling, Ready For Open Addressable: Neumeier

SAN FRANCISCO  —  Inscape’s addressable TV data consortium is kicking off with nine programmers this week, the latest cooperative to try bring scale and simplicity to the targeted TV ad opportunity. Fox, ViacomCBS, NBCUniversal, E.W. Scripps and AMC Networks will begin their tests of Project OAR, on June 24, while Disney Media Networks, Discovery Networks, […]

 

Inscape’s Neumeier On The Privacy Of Smart TV Viewers’ Behavior

As the rolling stone of digital privacy concerns has gathered more moss over the last couple of years, could TVs become the next device to worry consumers? In the practice of automated content recognition (ACR), a television set analyzes a viewers’ current viewing behavior to turn habits like viewing time and channel in to actionable […]