Wywy Aims To Show TV Ad ROI, Co-Founder Says

COLOGNE — Over the last couple of years, we have heard a lot about Teletrax, now part of 4C Insights, whose technology lets advertisers buy slots on digital media in sync with their TV airings. But another vendor is playing in a related space. Like Teletrax, Munich-based Wywy also uses TV monitoring stations around the world to understand […]

 

German Start-up “wywy” Raises $7 Million to Globalize Second-Screen Ads

Wywy, a German startup that helps advertisers serve ads to mobile devices in sync with TV commercials, plans to launch in the US and elsewhere, having raised a $7 million second investment round. The outfit ingests ad videos from advertisers and uses decade-old automated content recognition in mobile apps to identify when a viewer is watching […]