westjet
For Viral Hit Maker WestJet, Earned Media Is the Easy Part
The viral videos that Canadian airline WestJet has become adept at producing over the last few years are aimed at a somewhat atypical audience. “We’re not really telling stories to millennials like a lot of people,” says Corey Evans, WestJet’s manager for sponsorship, community investment and experiential marketing, in an interview with Beet.TV. “We’re looking […]